JCPenney 2006 Annual Report Download - page 13

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CYCLE TIME REDUCTION –
shortening the time from product conceptualization and
design until goods arrive in stores – allows JCPenney to
offer more timely fashionable merchandise, react to
customer preferences more quickly, and drive traffic to
stores. We are focused on reducing average cycle time
from 50 weeks to 25 weeks.
page thirteen l J. C. Penney Company, Inc. l Annual Report 2006
POWERFUL PRIVATE BRANDS AND
EXCLUSIVE DESIGNER BRANDS
OUTSTANDING MERCHANDISE THAT DIFFERENTIATES US FROM OUR
COMPETITION AND REPRESENTS APPROXIMATELY 50% OF OUR BUSINESS