JCPenney 2006 Annual Report Download - page 11

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OUR LARGEST PRIVATE
BRAND LAUNCH IN
COMPANY HISTORY
Ambrielle™
a sensual indulgence for every body
Ambrielle debuted in spring 2007 as the centerpiece of
JCPenney's redesigned lingerie department. Created for
the modern woman, Ambrielle blends sensual fashion with
outstanding comfort and support — making it the superior
intimate apparel choice. In addition to offering the largest
range of sizes and selection of any department store,
customers are ensured the perfect fit by utilizing one of
more than 14,000 certified bra fit specialists nationwide.
page eleven l J. C. Penney Company, Inc. l Annual Report 2006