JCPenney 2006 Annual Report Download - page 2

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Please find page 2 of the 2006 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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TODAY'S THE DAY TO MAKE FRIENDS INSTEAD OF
CUSTOMERS, TO DEVELOP AN EMOTIONAL CON-
NECTION THAT IS STRONG AND ENDURING, AND
INSPIRE THEM WITH OUR MERCHANDISE AND
SERVICES. TODAY'S THE DAY TO ENGAGE AND
RETAIN ASSOCIATES BY BECOMING THE PRE-
FERRED CHOICE FOR A RETAIL CAREER. TODAY'S
THE DAY TO DELIVER INDUSTRY-LEADING FINAN-
CIAL PERFORMANCE BY ESTABLISHING
JCPENNEY AS THE GROWTH LEADER IN THE
RETAIL INDUSTRY. TODAY’S THE DAY TO TRANS-
FORM THE FUTURE, TO BUILD ON THE GUIDING
PRINCIPLE OF THE GOLDEN RULE AND CAPTURE
THE HEARTS AND MINDS OF OUR CUSTOMERS.
TODAY’S THE DAY TO WELCOME OUR CUS-
TOMERS, OUR ASSOCIATES AND OUR STOCK-
HOLDERS TO JCPENNEY. TO CREATE THE KIND OF
MOMENTS THAT SAY: EVERY DAY MATTERS.