Hertz 2015 Annual Report Download - page 27

Table of Contents
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jurisdiction, but they do not generally prevent us from dealing with customers in a manner similar to that employed in the U.S.
Both in the U.S. and internationally, we are subject to increasing regulation relating to customer privacy and data protection. In general, we are
limited in the uses to which we may put data that we collect about renters, including the circumstances in which we may communicate with them.
In addition, we are generally obligated to take reasonable steps to protect customer data while it is in our possession. Our failure to do so could
subject us to substantial legal liability or seriously damage our reputation.
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Changes in government regulation of our businesses have the potential to materially alter our business practices, or our profitability. Depending on
the jurisdiction, those changes may come about through new legislation, the issuance of new laws and regulations or changes in the interpretation
of existing laws and regulations by a court, regulatory body or governmental official. Sometimes those changes may have not just prospective but
also retroactive effect; this is particularly true when a change is made through reinterpretation of laws or regulations that have been in effect for
some time. Moreover, changes in regulation that may seem neutral on their face may have either more or less impact on us than on our
competitors, depending on the circumstances. Several U.S. State Attorneys General have taken the position that car rental companies either may
not pass through to customers, by means of separate charges, expenses such as vehicle licensing and concession fees or may do so only in
certain limited circumstances. Recent or potential changes in law or regulation that affect us relate to insurance intermediaries, customer privacy,
data security and rate regulation and our retail car sales operations.
In addition, our operations, as well as those of our competitors, also could be affected by any limitation in the fuel supply or by any imposition of
mandatory allocation or rationing regulations. We are not aware of any current proposal to impose such a regime in the U.S. or internationally.
Such a regime could, however, be quickly imposed if there was a serious disruption in supply for any reason, including an act of war, terrorist
incident or other problem affecting petroleum supply, refining, distribution or pricing.
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We file annual, quarterly and current reports and other information with the SEC. You may read and copy any documents that we file at the SEC's
public reference room at 100 F Street, N.E., Washington, D.C. 20549. You may call the SEC at 1-800-SEC-0330 to obtain further information about
the public reference room. In addition, the SEC maintains an internet website (www.sec.gov) that contains reports, proxy and information
statements and other information about issuers that file electronically with the SEC, including Hertz Holdings. You may also access, free of
charge, our reports filed with the SEC (for example, our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q and our Current Reports
on Form 8-K and any amendments to those forms) indirectly through our internet website (www.hertz.com). Reports filed with or furnished to the
SEC will be available as soon as reasonably practicable after they are filed with or furnished to the SEC. The information found on our website is
not part of this or any other report filed with or furnished to the SEC.
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Our business is subject to a number of important risks and uncertainties, some of which are described below. The risks and uncertainties
described below, however, are not the only risks and uncertainties that we face. Additional risks and uncertainties not currently known to us or that
we currently deem to be immaterial may also significantly impact us. Any of these risks and uncertainties may materially and adversely affect our
business, financial condition or results of operations, liquidity and cash flows. In such a case, you may lose all or part of your investment in our
common stock. You should carefully consider each of the following risks and uncertainties. Any of the following risks and uncertainties could
materially and adversely affect our business, financial condition, operating results or cash flow and we believe that the following information
identifies the material risks and uncertainties affecting our company; however, the following risks and uncertainties are not the only risks and
uncertainties facing us and it is possible that other risks and uncertainties might significantly impact us.
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The information contained herein may not be copied, adapted or distributed and is not warranted to be accurate, complete or timely. The user assumes all risks for any damages or losses arising from any use of this information,
except to the extent such damages or losses cannot be limited or excluded by applicable law. Past financial performance is no guarantee of future results.