Fujitsu 2013 Annual Report Download - page 69

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Through our constant pursuit of innovation, the Fujitsu Group aims to contribute
to the creation of a networked society that is rewarding and secure, bringing
about a prosperous future that fulfills the dreams of people throughout the world.
In all our actions, we protect the environment and contribute to society.
We strive to meet the expectations of customers, employees and shareholders.
We seek to continuously increase our corporate value.
We think and act from a global perspective.
n We respect human rights.
n We comply with all laws and regulations.
n We act with fairness in our business dealings.
What we strive for:
What we value:
Society and Environment
Profit and Growth
Shareholders and Investors
Global Perspective
n We protect and respect intellectual property.
n We maintain confidentiality.
n We do not use our position in our organization for personal gain.
We seek to continuously increase our corporate value.
We aim to continuously increase corporate value and meet the expectations of shareholders and investors by achieving long-term sustainable
growth and profit, and by pursuing strategic business expansion and focused management, while maintaining a sound financial standing.
We enhance our management transparency by appropriate and timely disclosure of our business activities and financial information. This
ensures that investors and shareholders understand how we are performing in enhancing our corporate value.
The Fujitsu Group’s DNA
“We need to provide returns to our shareholders commensurate with their investment.
In return for their investment, we have a responsibility and duty to respond to their expectations regarding profits and Fujitsu’s corporate value.”
(Hiroaki Kurokawa, 12th president, message to employees on “The Interests of Shareholders,” 2007)
CORPORATE
VISION CORPORATE VALUES PRINCIPLES CODE OF
CONDUCT
Employees
Customers
Business Partners
Technology
Quality
Global Citizenship
Customer-Centric Perspective
Firsthand Understanding
Spirit of Challenge
Speed and Agility
Teamwork
We respect diversity and support individual growth.
We seek to be their valued and trusted partner.
We build mutually beneficial relationships.
We seek to create new value through innovation.
We enhance the reputation of our customers and the reliability of social infrastructure.
We act as good global citizens, attuned to the needs of society and the environment.
We think from the customer’s perspective and act with sincerity.
We act based on a firsthand understanding of the actual situation.
We strive to achieve our highest goals.
We act flexibly and promptly to achieve our objectives.
We share common objectives across organizations, work as a team and act as responsible members of the team.
SHAREHOLDERS AND INVESTORS
067
FUJITSU LIMITED ANNUAL REPORT 2013
RESPONSIBILITY