Fujitsu 2013 Annual Report Download - page 47

(Billions of yen) (Billions of yen) (%) (Billions of yen)
GRAPH 4 GRAPH 5 GRAPH 6
0
300
600
1,500
1,200
900
325.8
302.5
1,002.1 1,119.6
676.2
817.1
267.4
822.8
264.7
1,154.2
889.5
283.1
1,125.6
842.5
2009 2010 2011 2012 2013
1,090.2
9.6
0
10
40
30
20
50
40.6
29.8
3.0
3.6
0.9
19.9
1.7
22.6
2.0
2009 2010 2011 2012 2013
5
4
3
2
1
0
14.6
0
5
10
20
15
17.7
11.0
15.6
15.5
2009 2010 2011 2012 2013
Sub-segment Sales* Operating Income/
Operating Income Margin
Capital Expenditure
(Years ended March 31) (Years ended March 31) (Years ended March 31)
* Including intersegment sales
Operating income (left scale)
Operating income margin (right scale)
PCs/Mobile Phones
Mobilewear
In mobilewear, sales declined year on
year in Japan, due to the impact of lower
new car sales volume after the govern-
ment’s subsidy program for eco-friendly
car purchases ended, as well as sluggish
sales of consumer market products.
Outside Japan, sales increased year on
year, partly because overseas automobile
manufacturing recovered after being
suspended in the previous year due to
flooding in Thailand.
Operating income declined ¥10.3
billion from the previous fiscal year to
¥9.6 billion. GRAPH 5 In Japan,
Fujitsu strove to offset the drop in earn-
ings associated with lower PC and mobile
phone shipments by cutting material and
component costs and other expenses.
However, earnings were impacted heavily
by higher procurement costs reflecting
the yen’s depreciation in the second half
of the fiscal year. In the fiscal year under
review, Fujitsu recorded a one-off gain on
a review of the provision for PC recycling
expenses, based on the impact of the
start of a recycling system for small home
appliances during the fiscal year. In
addition, restructuring in the mobilewear
business contributed positively to earn-
ings. Outside of Japan, Fujitsu saw higher
materials and component procurement
costs for PCs for the European market due
to the euro’s depreciation against the
U.S. dollar, mainly in the first half, as well
as a negative impact on earnings from
lower PC sales.
Initiatives Going Forward
For the PC market, Fujitsu will continue to
develop high quality products offering
exceptional reliability and featuring
advanced functions. At the same time, we
will provide added value in the form of new
services for consumers and corporations.
We will also offer the LIFEBOOK UH
SERIES–the world’s thinnest Ultrabook™
and HDD-equipped notebook PC, and the
ESPRIMO FH Series of desktop PCs with
enhanced touch-screen features and
design. We will further promote “My Cloud”
cloud service that enables users to collect
and organize widely distributed data, and
freely utilize data within their PCs on their
preferred digital devices at any time.
Outside Japan, Fujitsu will step up high-
value-added corporate PC sales in the
EMEA markets, while focusing on low-end
PC sales in emerging markets. In North
America, the focus will be on bolstering
sales of tablet PCs in medical and educa-
tional fields, and in Asia-Pacific and China,
on enhancing corporate sales activities.
In mobile phones, Fujitsu is develop-
ing such products as the high-spec,
water-resistant FUJITSU Smartphone
ARROWS NX F-06E equipped with a large
5.2-inch full high-definition display,
large-capacity battery, and quad-core
CPU, the FUJITSU Smartphone Disney
Mobile on docomo F-07E featuring popu-
lar Disney characters, the Raku-Raku
Smartphone 2, the latest model in this
series of smartphones for seniors, and
the long-selling Raku-Raku Phone Series.
Outside Japan, in June 2013 Fujitsu and
Orange launched a new smartphone
business in France targeting the rapidly
growing senior market in Europe. Fujitsu
will use this initiative to spearhead fur-
ther overseas business expansion, while
seeking to popularize Japanese technol-
ogy around the world.
In mobilewear, Fujitsu is branching
into new business domains. One is the
Vehicle-ICT business. Centered on ICT
technology, this business enhances
value-added automobiles by linking a
variety of data related to comfort, safety
and reliability, and the environmental
business. In this business, the Fujitsu
Group will maximize its collective capa-
bilities to promote a vertically integrated
model that links services, centers,
devices, and controls. To cultivate new
markets and customers in existing busi-
ness domains, Fujitsu will expand sales
of low-cost audio products in the ASEAN
market, and strive to maximize sales
volume by expanding markets and cus-
tomers globally, while leveraging prod-
ucts and technologies in existing
business domains.
045
FUJITSU LIMITED ANNUAL REPORT 2013
PERFORMANCE