Fujitsu 2013 Annual Report Download - page 46

1 Company A 16.0%
2 Company B 15.9%
3 Company C 10.8%
4 Company D 10.2%
5 Company E 8.0%
6 Company F 6.5%
7 Company G 5.0%
8 Company H 4.2%
9 Company I 2.7%
10 Fujitsu 2.1%
11 Others 18.6%
0
10,000
20,000
50,000
40,000
30,000
39,803 37,725 37,615
38,120
2012 2014 2015 20162013
38,825
0
4,000
8,000
16,000
12,000 10,943
14,001
15,257
12,731
2012 2014 2015 20162013
11,696
(Thousands of units) (Thousands of units)
GRAPH 2GRAPH 1 GRAPH 3
Global PC Market Share in 2012
(Revenue Basis)
Mobile Phone Shipment Forecast for Japan Projected Trends in Global Car
Navigation System Demand
10
2
3
4
5
6
7
8
9
1
11
(Source: IDC, Worldwide Quarterly Mobile Phone
Tracker, 2013Q1)
* The above figures are as of the end of each fiscal
year (March 31)
(Source: Gartner, ”Quarterly Statistics: Personal
Computers, Worldwide by Region, 1Q13 Update” 6
May 2013)
(Source: Japan Electronics and Information Technology
Industries Association, “Trends in Worldwide Demand
for Major Electronics,” published February 2013)
2012 Global Market Trends
Total PC shipments in Japan rose 0.5%
year on year in 2012 to 15.97 million
units. In the consumer market, PC ship-
ments declined, mainly as the debut of
the new Windows® 8 operating system
failed to boost demand while PCs also
had to compete with low-priced tablet
PCs. In the corporate market, higher PC
shipments were driven by renewed
demand for upgrades from Windows® XP
to Windows® 7. Globally, the PC market
declined 3.9% year on year to 354.16
million units, mainly because of competi-
tion from smartphones and tablet PCs,
sluggish economic conditions due to the
European debt crisis, and the underlying
minimal impact from Windows® 8.
The number of mobile phones
shipped in Japan increased 0.9% year on
year to 39.8 million units. The increase
in shipments was only slight because of
inventory adjustments by mobile com-
munications carriers, despite steady
replacement demand as users upgraded
from feature phones to smartphones.
Worldwide demand for car navigation
systems increased 11.7% year on year to
10.94 million units. GRAPH 3 In Japan,
shipments increased on the back of a
rebound in auto production and an
expansion in consumer car navigation
system lineups sold on the market. In the
U.S., shipments were up on strong auto-
mobile sales. However, in Europe, ship-
ments increased only slightly due to
lackluster automobile sales as regional
economic conditions remained weak.
Outlook for 2013
For PCs, the Japanese consumer market is
expected to decline year on year as
consumers shift from traditional PCs to
tablet PCs. The Japanese corporate
market is expected to remain mostly
unchanged, as the ongoing replacement
of PCs running Windows® XP is tempered
by competition from tablet PCs. On the
other hand, outside Japan, the market is
expected to see an even larger decrease
due to the rapid expansion of tablet PCs.
Accordingly, the worldwide PC market is
forecast to decrease 3.5% year on year to
338.82 million units.
In mobile phones, domestic shipments
in fiscal 2013 are expected to decline
2.5% year on year to 38.8 million units.
The forecast for an overall decline is
based on slowing growth in the smart-
phone market, coupled with ongoing
contraction of the feature phone market.
Worldwide demand for car navigation
systems is projected to continue expand-
ing, increasing 6.9% year on year to 11.69
million units. This forecast is based on
expectations for the key role of
high-performance car navigation systems
in motorized societies in terms of the
environment, energy conservation, and
security. Another factor is progress on
expansion of road infrastructure develop-
ment and digitization of map data in step
with growth in the automobile markets of
emerging economies. GRAPH 3
Fiscal 2012 Business Results
Net sales in the Ubiquitous Solutions
segment totaled ¥1,090.2 billion in fiscal
2012 (down 5.5% year on year).
GRAPH 4
Worldwide shipments of Fujitsu PCs
decreased 3.2% year on year to 5.83
million units. In Japan, although there
were several large-volume deals for
corporate clients, PC shipments
decreased in the consumer market, while
unit sales prices also declined. Outside
Japan, Fujitsu lowered PC shipments in
Europe as part of its PC sales policy of
emphasizing profitability.
Mobile phone shipments in Japan
decreased 18.8% year on year to 6.50
million units. This was due mainly to
contraction in the feature phone market,
and lackluster smartphone sales as com-
petition intensified. These impacts were
partly offset by growth in tablet PC sales.
Market Trends
Operational Review
and Initiatives
044 FUJITSU LIMITED ANNUAL REPORT 2013