Fujitsu 2013 Annual Report Download - page 22

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There is a growing use of new ICT, such as cloud services and big data. Please explain Fujitsu’s initiatives
in these fields.
Fujitsu’s strengths lie in its ability to integrate and supply cloud services tailored to customer needs.
Fujitsu continues to project significant growth in the cloud-related business. We are targeting sales of
¥300.0 billion in this business in fiscal 2013.
Q.5
A.5
As a key pillar of its growth strategy, the Fujitsu Group is
making a collective effort to create new services. Together with
our customers, we are working to develop markets that harbor
potential for immense growth. We are convinced that there are
abundant opportunities to drive further growth, and have
positioned cloud and big data as priority fields that will play a
key role in services.
Cloud-Related Initiatives
Progressive companies seek to achieve business innovation in
order to build business models that create value, staying a step
ahead of changes in the business environment. To achieve such
innovation, it is vital for companies to utilize ICT in new ways
that satisfy needs for rapid deployment with minimal invest-
ment, instant response to change, and real-time operations.
In the UK, we faced risks associated with a pension fund
shortfall at Fujitsu Services Holdings PLC. However, we were able
to reduce the future risk of an increase in pension obligations by
making a special contribution of £800 million (approx. ¥115
billion) to the UK pension fund in March 2013. Fujitsu is work-
ing to expand business in the UK private sector. By increasing
the share of private-sector business, which currently stands at
40%, Fujitsu aims to achieve a 50:50 ratio of business in the
public and private sectors.
However, the fact remains that our profitability in the
global business as a whole is still too low, and we still face
numerous issues in this area. Nevertheless, we have started to
generate steady earnings in certain regions, most notably the
UK and Australia. We believe that our success has hinged in
large part on our ability to establish close ties with the region
and conduct business that leverages Fujitsu’s strengths. While
building on the relationships with local customers devel-
oped by our overseas locations, we will strive to standardize
our portfolio of services, solutions, products, and other offer-
ings on a worldwide basis. To this end, we will focus particularly
on accelerating international expansion of strong solutions
originating in Japan. We will execute our “Think Local, Leverage
Global” philosophy of providing globally standardized services in
an optimal format from a customer-centric viewpoint. This will
allow us to improve our earnings and build a lean enterprise
structure in continental Europe and other locations in Southeast
Asia, the Americas, and elsewhere.
We will focus particularly on accelerating
international expansion of strong solutions
originating in Japan
Modernization
Partner Cloud Partner Cloud
Social Innovation
Business Innovation
Big Data Mobile Social
Cloud Integration
A Broad Lineup of Cloud Services
SaaS: Approx. 100 PaaS: 10 IaaS: 5
Mission Critical
Systems
Data
Systems
Web Meetings
Transportation,
Automotive
CRM
Food,
Agriculture
E-Commerce
Health,
Medicine
020 FUJITSU LIMITED ANNUAL REPORT 2013