Fujitsu 2013 Annual Report Download - page 18

A CONVERSATION WITH THE PRESIDENT
DETERMINED TO DELIVER
NEW VALUE USING
THE POWER OF ICT
We will also speed up implementation of
our overall growth strategy to achieve our
medium-term goals.
A review of fiscal 2012
The Technology Solutions seg-
ment experienced steady growth,
primarily in Japan, but our system
LSI, PC, and mobile phone
businesses deteriorated further
than anticipated. Consequently,
we posted operating income of
¥95.2 billion, which did not meet
our initial operating income
forecast of ¥135.0 billion or our
revised operating income target
of ¥100.0 billion announced in
February 2013. Under these
circumstances, we set a clear
direction for structural reforms in
the semiconductor and European
businesses, paving the way for a
recovery in fiscal 2013 and
beyond.
Q.1
To page 017
Future challenges and
measures
We will implement structural
reforms to deal with underper-
forming businesses by restruc-
turing the semiconductor
business and structurally
transforming the European
business. We will also make
reforms to move ourselves
onto the offensive by execut-
ing workforce related men-
sures, increasing the efficiency
of corporate functions, and
reviewing costs.
In the cloud-related busi-
ness, we are targeting sales of
¥300.0 billion in fiscal 2013.
Q.2
Q.3
Q.4
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To page 018
To page 019
Q.5
Q.6
To page 020
To page 021
Fujitsu’s vision for society
and social contribution
We will contribute to solving
global issues by applying ICT.
Specifically, we will chart a
course to a brighter future
through innovation and by
utilizing ICT, which has begun
to demonstrate the power to
transform society. Guided by
our brand promise of “shaping
tomorrow with you,” we will
steer the Fujitsu Group with an
emphasis on creating value in
partnership with stakeholders.
Q.7
To page 022
Return to shareholders
and dividend policy
Given that retained earnings
became negative on a non-
consolidated basis, we deeply
regret that we decided to forgo
payment of the year-end
dividend for fiscal 2012. As a
result, we have paid only the
interim dividend, making the
annual dividend ¥5 per share
for the fiscal year. In fiscal
2013, we plan to suspend the
interim dividend. The year-end
dividend will be decided based
on an assessment of progress
with structural reforms.
Q.8
To page 022
To shareholders and
investors
By shifting to a business
model built on an ICT services
as a core, we will lead the way
forward for Fujitsu, based on
our firm resolve to strengthen
our business structure and
prevail in growing markets
around the world.
President
Masami Yamamoto
In fiscal 2012, Fujitsu set a clear direction for struc-
tural reforms in the underperforming semiconduc-
tor business and European business. This
determination was made in line with concentrat-
ing management resources on shifting to a busi-
ness model that firmly positions Fujitsu as an ICT
services company, reflecting the basic policy of the
Group’s strategy over the past several years.
We see fiscal 2013 as a year for making a fresh
start to pave the way for a sharp turnaround in
earnings, building on the results of these struc-
tural reforms. Beginning with rigorous efforts to
strengthen our management fundamentals, our
key goals for fiscal 2013 are to create new services
and step up execution of growth strategies for
global locations, and to accelerate a positive
growth cycle by integrating Group-wide business
resources as “One Fujitsu.”
We will also speed up implementation of our
overall growth strategy to achieve our medium-
term goals.
Q.9
To page 023
Explanations for underlined words can be found in the glossary on page 147-148.
016 FUJITSU LIMITED ANNUAL REPORT 2013