Estee Lauder 2004 Annual Report Download - page 7

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05
PRESCRIPTIVES
Introduced in 1979 .Sold in ten countries and territories .Prescriptives is
the original Exact Match foundation authority .Prescriptives is also known
for its cutting edge doctor-designed skin care .Signature services
include the Colorprinting process and the couture artistry of Custom
Blend Foundation, Powder and Lipstick .Select products: Super Line
Preventor+, Traceless Skin Responsive Tint, Dermapolish System, 多magic
Liquid Powder, Virtual Skin Super Natural Finish, False Eyelashes Plush
Mascara, Moonbeam Reflective Gloss .Prescriptives is designed for
All Skins, All Women.
ORIGINS
Introduced in 1990 .Sold in more than 25 countries and territories .
The Origins mission is to promote beauty and wellness through multi-
sensory products and feel-good experiences .Select products: Peace
of Mind On-the-spot relief, A Perfect World White tea skin guardian,
Ginger Soufflé Whipped body cream and A Perfect World Intensely
hydrating body cream with White Tea .Origins celebrates the connection
between Mother Nature and human nature.
M.A.C
Controlling interest acquired in 1994; acquisition completed in 1998 .
Sold in more than 45 countries and territories .A broad line of color
cosmetics, makeup tools, skin care, foundations, fragrances and
accessories targeting professional makeup artists and fashion-forward
consumers .Select products: Studio Fix Powder Plus Foundation,
M.A.C Paints, M.A.C Lipstick in six formulas and Lipglass .M.A.C
All races, All sexes, All ages.
LA MER
Acquired in 1995 .Sold in more than 30 countries and territories .
La Mer represents supreme luxury and serious treatment .Crème de la Mer,
one of the most innovative and sought-after moisturizers,was developed
by aerospace physicist Dr. Max Huber over 30 years ago .Since then
it has evolved into what can only be described as a legend .La Mer
has expanded from the original, best-selling Crème de la Mer into
a complete range of facial skin care and body products.
BOBBI BROWN
Acquired in 1995 .Sold in more than 30 countries and territories .
A professional beauty line developed by celebrated makeup artist Bobbi
Brown, encompassing color cosmetics, skin care, professional makeup
brushes, accessories and fragrance .Select products: Foundation Stick,
Creamy Concealer Kit, Lip Color, Lip Gloss, Shimmer Brick Compact,
Extra Skincare, Long-Wear Gel Eyeliner and Bobbi Brown beach.