Estee Lauder 2004 Annual Report Download - page 10

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Dear Fellow Stockholders:
We hope you will take a moment to read the special tribute to Mrs. Estée Lauder, our Company founder, who
passed away at her home in Manhattan this past spring. We chose to honor her in light of the extraordinary
role she played in founding and building this wonderful Company.
I also want to thank so many of you who reached out to our entire family with your sympathy and heartfelt mes-
sages. Our sorrow is tempered by the deep sense of family and incredible optimism that infuses every day
at The Estée Lauder Companies.
Seeing our Company achieve new heights this year and reach for even more audacious goals for our future is
tremendously gratifying. Imagination, agility, caring and courage are core attributes that always advance our work.
NEW PRODUCTS FOR OUR CONSUMERS
Our scientists continue to amaze and delight us. For example, Clinique’s Perfectly Real Makeup utilizes a new
patent-pending mirror technology to create a more natural look. Our rapidly growing, highly exclusive La Mer
introduced The Lifting Face Serum and The Lifting Intensifier, both based on our unique fermentation process and
rare blue algae. The Intensifier boosts the benefits of the Serum and “trains” the skin to look smooth and uniform.
The response to these product introductions — and many others too numerous to name — has been tremendous.
The Company is focused on increasing the number of ownable technologies in our products. We are proud of
our scientific achievements and product development focus.
08
LEONARD A. LAUDER
MESSAGE
CHAIRMAN’S