Estee Lauder 2004 Annual Report Download - page 25

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23
Stila is gaining traction as the brand-of-choice among Hollywood
insiders. Illuminating Liquid Foundation and Stila Lip Glaze were
both chosen by Sephora clients as “The Best of Sephora”, making
the brand the only one to win in two categories. Stila’s innovative
packaging is known worldwide for its whimsical style.
Anti-aging advancements such as optical technology, mirror
technology and micro-pigments have boosted the importance of
makeup’s role in fighting lines and wrinkles. New products take
advantage of this new-age technology to do more than cover. Multi-
benefit products such as foundation with sunscreen, foundations that
balance and foundations that moisturize are being launched by
brands like Clinique, whose Perfectly Real Makeup provides micro-
mirrored technology that optically resurfaces skin for a perfect color
match; Estée Lauder, whose Ideal Matte Refinishing Makeup SPF 8
protects and covers, and Bobbi Brown, whose Extra SPF 25 Tinted
Moisturizing Balm teams a touch of color with hydration for an
all-natural looking complexion.