Estee Lauder 2004 Annual Report Download - page 33

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Please find page 33 of the 2004 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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31
Bumble and bumble launched two 3-step systems in the Curl
Conscious line: one for fine-to-medium hair and one for medium-to-
thick hair. Consisting of Shampoo, Conditioner and Curl Crème, the
products give hair hold and shine while creating defined curls that
are resistant to heat and humidity. The brand also introduced Extra
Strength Holding Spray, which provides structure and control while it
delivers moisture and flexibility, and reduces fly-aways.
Beyond salons, hair care is part of our business strategy in prestige
department and specialty stores and an important category for our
Company-owned retail stores. Clinique is a leading hair care brand in
United States department stores with products like Gentle Wash
Shampoo, Healthy Shine Serum and Shaping Wax, among others,
while Clear Head Mint Shampoo and Rich Rewards Intensive
treatment for scalp and hair are a significant part of Origins hair care
business. Donna Karan’s Cashmere Mist Shampoo and Conditioner
continued to attract consumers, while Bobbi Brown launched its first
hair care entry, Bobbi Brown beach Leave-in Hair Conditioner SPF 15.