Estee Lauder 2004 Annual Report Download - page 27

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SKIN
25
Anti-aging, dermatologist brands, high technology, performance
luxury and advanced sun protection are the top-line drivers in skin
care this year. Skin care sales have been supported by a baby boomer
population that is increasingly interested in staying youthful looking
and staving off the outward signs of aging. Anti-aging products
glowed as one of the fastest growing segments in the skin care
category, as did the emerging trend in dermatologist-developed
brands. Six corporate global Research & Development Centers work
continuously to develop a higher level of understanding of the effects
of aging on skin, conducting studies around the world in order to
create products that bring high-tech benefits to consumers.
Our brands introduced several new products targeted toward
consumers looking for advanced benefits. Estée Lauder successfully
launched Estée Lauder Idealist Micro-D Deep Thermal Refinisher,
an alternative to micro-dermabrasion, and Estée Lauder Hydra
Complete Multi-Level Moisture Crème, which provides the latest in
skin moisturization.
“AGE IS AN IRRELEVANCY TO EVERY WOMAN. GLOW IS THE ESSENCE
OF BEAUTY— IT’S THE ABSENCE OF RADIANCE THAT DIMINISHES
BEAUTY AT ANY AGE.”
— EST{E LAUDER
CARE