Estee Lauder 2004 Annual Report Download - page 32

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30
Bumble and bumble premiered its new headquarters in New York
City’s trendy Meatpacking District in April. The multi-use space
includes the brand’s second salon for consumers, offices and Bumble
and bumble University. This “graduate school” offers courses to
salon owners, managers and stylists who want to refresh their cutting,
coloring and styling talents, as well as to hone business skills such as
strategic and financial management, retailing and customer service.
Important product launches also contributed to hair care’s growth in
fiscal 2004. Aveda’s Damage Remedy Shampoo and Conditioner,
created to address the special challenges faced by Asian hair, became
the top-sellers in Japan and will roll out globally next year. The brand
also launched Scalp Benefits Shampoo and Conditioner, formulated to
address scalp concerns, and Pure Abundance Volumizing Shampoo
and Volumizing Clay Conditioner, which combine kaolin clay and
certified organic acacia gum to help fine hair look fuller and feel
thicker. New styling offerings included Light Elements Detailing
Mist-Wax, a lightweight product that creates definition and
separation, and Air Control, a hairspray that delivers flexible, lasting
hold without harming Earth’s climate. Hair color, particularly the
brand’s Color Current Energized Gel Color and Full Spectrum
Deposit-Only Color Treatment, continued to be a leading source of
sales for salons.