Estee Lauder 2004 Annual Report Download - page 21

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19
Core fragrances such as Donna Karan Cashmere Mist, DKNY,
Estée Lauder pleasures, Estée Lauder’s Beautiful, “tommy” and
“tommy girl” continue to be strong sellers at retail. Black Cashmere
by Donna Karan has become a prestige fragrance-of-choice for
the sophisticated consumer.
Jo Malone had a strong year both in the United States and the United
Kingdom, opening a new shop on prestigious Madison Avenue in
New York City as the lifestyle fragrance brand continues to develop its
loyal following. Designer fragrance Michael Kors continued to sell
selectively around the world, reflecting the influence of fashion
on fragrance.
Our fragrance teams partner closely with Research & Development to
explore new ways of infusing fragrance into products. Research on
essential oils and their effects is helping the Company’s fragrances
connect with consumers in new ways. With the help of technology
and innovation, we are developing new structures for fragrances and
expanding the realm of emotions they evoke. Continuing to sell
fragrance today will mean understanding the constantly changing
dynamics that define the marketplace and the customer, and
redefining the rules of how we market fragrances to consumers.