Estee Lauder 2004 Annual Report Download - page 31

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29
The hair care category sustains its momentum, contributing continuous
,
solid sales growth. Our professional salon brands, Aveda and Bumble
and bumble, are favorites with beauty professionals and consumers
alike. Breakthrough product technology, consistent performance by
existing offerings, new doors and exclusive salons and educational
centers deepen the relationships that both brands have with
their customers.
Last September, Aveda opened its first Lifestyle Salon and Spa in
Japan, where there is extraordinary potential for development in hair
care. In addition to the salon and spa, there is a retail store and café.
The new Lifestyle Salon and Spa will be the cornerstone of the brand’s
expansion throughout the country. Aveda also launched its Berlin
Institute, modeled after the brand’s highly successful facilities in
Minneapolis, NewYork City and London. Complete with an Academy
where beauty professionals are trained in advanced hair techniques
and a Lifestyle Salon, the new Institute supports Aveda’s business in
Germany and elsewhere.
“BEAUTY IS THE BEST INCENTIVE TO SELF-RESPECT.”
— EST{E LAUDER
HAIR
CARE