Estee Lauder 2004 Annual Report Download - page 29

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27
In the wellness arena, Origins continues to benefit from strong sales of
its A Perfect World line, as well as new launches Calm to Your Senses
and No Puffery Cooling mask for puffy eyes. Origins Peace of Mind
epitomizes the essence of the brand, as it fulfills the consumer’s desire
for serenity and calmness.
Understanding the damaging effects of UVA radiation has generated
a series of top-level industry events and product launches. Clinique
sponsored a symposium at the IX International Congress of
Dermatology in China. Titled “New Developments in Sun Protection:
From SPF Towards IPF,” it focused on the effects of UVA radiation on
the skin’s defense system. Both Estée Lauder and Clinique have
launched whitening products developed specifically for the Asian
consumer to treat the effects of sun on delicate Asian skin — Estée
Lauder White Light EX and Clinique Active White Lab Solutions.
Sun
protection was a focus for brands such as Bobbi Brown which
introduced its Beach Suncare line, and Estée Lauder,which introduced
Daywear Plus Multi-Protection Anti-Oxidant Crème SPF 15.