Estee Lauder 2004 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2004 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 86

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86

FRAGRANCE
17
The legacy of Estée Lauder evokes fragrant recollections of Youth
-
Dew, the very first scent of The Estée Lauder Companies. Youth
-
Dew
broke the stereotype not only of how to sell a fragrance, but of what
a fragrance could be. As the first bath oil that doubled as a perfume,
Youth
-
Dew became a pillar of innovation that has set the standard for
The Estée Lauder Companies’ approach to fragrance development:
Innovate, don’t imitate.
In a year that saw the number of new fragrance introductions from
all companies reach an all-time high, our brands maintained their
leadership. All in all, The Estée Lauder Companies markets more
than 70 different fragrances, many of which have been consumer
favorites for more than ten years.
Overall, our brands had five of the top ten best-selling fragrances in
United States prestige department stores in fiscal 2004. International
markets hold untapped opportunities for our fragrances, as the
Company’s brands are currently under-represented in Europe and
travel retail. The strength of our fragrance launches, as well as
the rebound in travel retail, added buoyancy to our fragrance sales
this year.
“THE LINGERING SCENT OF A BEAUTIFUL WOMAN AS SHE PASSES BY
IS ONE OF THOSE MEMORIES THAT LIVE FOREVER.”
— EST{E LAUDER