Duke Energy 2006 Annual Report Download - page 3

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DUKE ENERGY 2006 SUMMARY ANNUAL REPORT 1
… to solve the new energy equation.
We face a new energy equation with many variables. Increasing demand
for energy is a key driver of rising energy prices. As a result, there is
a renewed focus on renewable energy and energy efficiency — “save-a-watts”
vs. megawatts. There is mounting concern about global climate change
and further reducing air emissions. And, we must continue to grow earnings
and dividends.
These variables present both challenges and opportunities. We believe we
can solve this new equation with our sustainability focus. This means working
to balance the needs of all of our stakeholders. These efforts will keep our
prices affordable and our service reliable as we continue to work to reduce
our environmental footprint and earn superior returns.
This delicate balancing act requires us to challenge conventional wisdom with
new thinking and innovation. It means changing our own minds and habits and
those of our stakeholders. We must still generate megawatts, but we believe we
can produce significant save-a-watts as well. In 2006, we repositioned Duke
Energy to do just that. Read on …