Duke Energy 2006 Annual Report Download - page 17

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DUKE ENERGY 2006 SUMMARY ANNUAL REPORT 15
Defining the new energy equation
For more than a century, we have supplied our customers with affordable
and reliable electricity. Our product is considered an essential service. It has
also made possible many innovative technologies that enhance our customers’
standard of living. And it has helped keep our local and state economies
competitive in the global marketplace.
Providing adequate power was once as simple as balancing supply and demand.
Although that is still the core of what we do, times have changed. Today, we
face the unprecedented challenge of solving a new energy equation.
During a time of rising and volatile fuel prices, historic environmental challenges
and industry restructuring, the demand for electricity continues to grow. With
our commitment to sustainability, we must balance the growing demand
for power with the investments needed to supply it — while reducing our
environmental impact and keeping prices affordable.
This requires new thinking on both the policy and technology fronts.