BT 2014 Annual Report Download - page 59
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56 The Strategic Report
Group performance
Mobility and future
voice - changing the way
people communicate
Conference calling is an established part of life for
businesses and other organisations
For all that, experiencing the improvement in audio quality made
possible by a new collaboration between BT and Dolby can be
startling. Peoples voices simply sound nearer, more real.
Spatial perception is revolutionised dial into a call and you can
tell where other call participants are seated. And thanks to a new
mobile app, using the new service is becoming easier than ever,
whether youre in the oce or on the move.
Voice of the customer
We have experienced spectacular
Tuality using BT MeetMe with Dolby
9oice. We wish all our conference
calls{could have such a high-Tuality
productive{experience.
Roopam Jain Industry Director, Frost Sullivan
60% Workers who used the high-
quality Dolby Voice spatial-audio
system were almost 60% more
ecient than workers who used a
conventional conferencing system.
Voice from BT
The BT MeetMe with Dolby 9oice mobile app
strengthens our audio conferencing proposition
and reinforces the key advantages our product
oƪers in the marketplace. BT MeetMe with
Dolby 9oice oƪers what we believe to be the
best collaboration experience and makes it
more{cost-eƪective for organisations to support
mobile workers.
Bas Burger President, Americas BT Conferencing
The new Dolby Voice conference phone is the most signicant
innovation in IP telephony devices in years. It was engineered by
Dolby to deliver the simplest, most elegant and enjoyable way to
experience conference calls thatfeel like in-person meetings.
Dolby has nearly 50 years of innovation in sight and sound
experiences. They are natural partners for BT. The new BT MeetMe
with Dolby Voice service restores much of the information the brain
needs to make conference calls feel like face-to-face meetings.
Peoples words are much clearer and more distinct. Youcan hear
more than one person speak at a time, allowing thekind of natural
interaction thathappens face-to-face.
The new Dolby Voice mobile app oers you the best experience
available for joining conference calls from a mobile device.
For businesses, its a simple, cost-eective way toconnect to
conference calls.
To Ƭnd out more, visit
www.btconferencing.commeetme-with-dolby-voice
Source: Comparisons of task eƯciency in face-to-face, Dolby® 9oiceTM Technology,
and{traditional conference system communications.