BT 2014 Annual Report Download - page 12
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9
Overview
Overview
How we performed against our strategic priorities
Driving broadband-based
consumer services
Revenue in BT Consumer grew 4%, the most
in over ten years. We achieved this through
growing our broadband market share, selling
more services and reducing the number of
customers switching away from BT.
Customers continue to want faster broadband. We now have more
than 2.1m customers on our bre broadband packages. This year we
added 571,000 broadband customers and 192,000 T customers.
We reduced our customer line loss by over 50%.
BT Sport is playing an important role in our strategy. It is a long-term
commitment to the U pay-T market. It has enabled us to reach out
to sport-centric T households and we now have around 3m direct
customers.
Being the Brand for
Business for U SMEs
We want to be the rst choice for SMEs for all
their communications and IT services needs.
BTBusiness has a leading position in xed-voice,
networking and broadband services.
We have invested in our skills and capabilities in the IT services market.
We have combined our IT businesses into a single division to strengthen
our product portfolio and sales channels, and to maximise synergies.
We have big ambitions in mobility. We are developing converged
xed-mobile oerings that build on our strengths in xed services and
will use our 4G spectrum. Take-up of bre broadband is growing and
we launched higher-speed versions in the year. In conferencing, our
exclusive partnership with Dolby is helping us dierentiate our voice
services and grow our market share.
This year BT Business improved its revenue trend, increased its EBITDA
for the second year running and grew its order intake by 3%.
BT Sport hosts some of the best live sporting action and is free for BT
broadband customers.
We want to provide businesses with the communications services they need,
whether in the oce or on the move.
BT’s retail broadband market share
At 31 March
20122010 2011 2013 2014
20
25
30
35
40
%
35%
28%
37%
30%
36%
29%
39%
38%
31% 32%
Source: BT and market data.
Market share of broadband lines (DSL+fibre+cable)
Market share of broadband lines (DSL+fibre) 1,600
1,700
1,800
1,900
2,000
2,100
BT Business 12-month rolling order intake
Year ended 31 March
£m
2013
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2014