BT 2014 Annual Report Download - page 16

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13
The Strategic Report
Purpose and strategy
Purpose and strategy
urpose and strategy
This section is about our purpose and the
strategy we are following to achieve it.
Weexplain the strategic priorities we have
beenfocusing on to deliver our strategy.
14 Chief Executive’s introduction
15 Our purpose
15 Our strategy
16 Customer service delivery
16 Cost transformation
17 Investing for the future
17 Our strategic priorities
17 Driving broadband-based consumer services
17 Being
the Brand for Business for U SMEs
18 BT Global Services a global leader
18 The wholesaler of choice
18 The best network provider
19 A responsible and sustainable business leader
23 Of U premises have
access to our bre
broadband
£20 Benet to the U
economy for every £1
invested in the BDU
programmea
0% Of Cornwall already has
access to bre broadband
via Openreach
20000 ew jobs expected to
be created in thenext
ten years by theBDU
programmea
£50m Of additional investment
announced by BT for
Ucities
BT Home Hub 5 With smart dual-band technology
and 802.11ac wireless, it oers our fastest and most
reliable connection with BT Innity.
Find out more at
wwwbtcominƬnity
a 8. %roadband ,mpact Study '&0S 1ovember 2013
This Strategic Report was approved by the Board on 7 May 2014.
By order of the Board
Dan Fitz
Group General Counsel & Company Secretary
7 May 2014