BT 2014 Annual Report Download - page 22

19
The Strategic Report
Purpose and strategy
Purpose and strategy
%
France SpainItaly Germany UK
High-speed broadband coverage (households)
0
10
20
30
40
50
60
70
80
Source: Broadband Coverage in Europe 2012, Point Topic, November 2013.
Our future plans include
• increasing bre-to-the-cabinet (FTTC) coverage to help take bre
broadband to at least 90% of UK premises (provided we have access
to appropriate levels of public funding to support this)
• making bre-to-the-premises (FTT) available on demand
throughout our FTTC footprint
• increasing the reliability of our networks and reducing their
susceptibility to faults and
• continuing to increase the speed and functionality of our
Ethernet products.
A responsible and sustainable business leader
BT as a responsible and sustainable business leader
Vision:
To help improve
society through the
power of digital
connections
More than 9 out of
10 people in the UK
will have access to
bre-based products
and services
Vision:
To help society live
within the constraints
of our planets
resources through our
products and people
We will help customers
reduce carbon
emissions by at least
three times the end-
to-end carbon impact
of our business
Vision:
To help improve
hundreds of millions
of lives globally
through our products
andpeople
To use our skills and
technology to help
generate more than
£1bn for good causes
2020goal
3:1
2020goal
£1bn
2020goal
10
Connected Society et Good Improving ives
As a responsible and sustainable business leader, our Better Future
programme is embedded in who we are and how we do things. It focuses
on those areas that benet both society and our business.
Each year we use a materiality review process to work out the social
and environmental issues that are important to our stakeholders and
relevant to our business. The starting point for any responsible business
must be to get the basics right to oer good products and high levels of
customer service to operate ethically and to be a good employer.
Since 201213, we have focused on three key areas where we believe
we can make the biggest dierence. We call them Connected Society,
et Good and Improving ives.
Connected Society
Our vision is to help improve society through the power of digital
connections. We want to get more people online and help them develop
the skills and the condence to make the most of this opportunity.
We want to increase access to the internet, make it easy for everyone
to use our products and to work with others to drive digital inclusion.
et Good
We want to help society live within the constraints of the planets
resources. Communications technology can be used to reduce the
pressure on these resources, including cutting carbon emissions.
Through our operations, products and services we can be a force for
environmental net good among consumers, our business customers
and in our supply chain.
We can benet our business at the same time. For example,
by developing new products or services that help customers reduce
their energy consumption, as well as reducing our own energy usage
and costs.
Improving ives
Our vision is to help improve hundreds of millions of lives globally by
providing support to good causes. Using our technology and the skills of
BT volunteers we can maximise the dierence we can make in supporting
charities and community groups.
This is also good for our business. It strengthens our brand perception
among our stakeholders, improves employee engagement and skills,
and showcases our technology.
<ou can read about our performance as a responsible and
sustainable business on page 71
The
Committee for Sustainable and Responsible Business oversees our
corporate responsibility, environment and community activities, and our
Better Future programme. It is supported by our Sustainable Business
eadership Team which is made up of senior executives from across our
business units.
<ou can read more in the Committee for Sustainable and
5esponsible Business Chairmanos report on page 90
To Ƭnd out more, take a look at our Better Future report
at www.bt.combetterfuturereport