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28 The Strategic Report
Delivering our strategy
Innovation
BT has a long heritage of innovation, from our roots as The Electric
Telegraph Company in 1846, as the General Post Oce (GPO) and
since privatisation in 1984. We pioneered many of the technologies
that our business is now reliant upon. For example, in 1926 the worlds
rst two-way, trans-Atlantic conversation by radio telephone was
established from our wireless station near Rugby. And in 1943,
Tommy Flowers, working in the telecommunications division of the
GPO, developed the worlds rst programmable electronic computer,
Colossus. In 1968, we installed the worlds rst digital telephone exchange.
In 1980, we demonstrated the worlds rst optical bre submarine
cable. And in 1984, we launched the rst commercial 140Mbps
single-mode optical bre link which pioneered the basis of our global and
bre broadband networks.
We were also at the forefront of dening the global IP and broadband
standards which mean our networks are capable of supporting
the advanced video, business and internet services we have today.
Innovation, supported by our global research and development (RD),
enables us to create the new services that customers want. It also helps
us nd new ways of doing things that will improve our eciency and
reduce costs.
We are one of the largest investors in RD in the UKa and are the second
largest investor in RD in the telecoms sector in the worldb. Since 1990,
we have had over 10,000 patents granted. This year we increased
our ling rate and have led patent applications for 89 inventions
(201213 69). We routinely seek patent protection in dierent
countries and at 31 March 2014 we had a worldwide portfolio of
more than 4,300 patents and applications.c
This year we invested £530m (201213 £544m) in RD. Our research,
development and testing is done at global development centres. They
help us get products and services into the market sooner by drawing
together complementary skills and resources more easily (both our own
and third-party). Our technology headquarters is Adastral Park which is
home to over 50 high-tech companies. It is a world-leading innovation
campus, employing around 4,000 people. We have continued to expand
our recently launched development centres in Kuala umpur and
Bangalore that give us local technical expertise. In October, we launched
a programme of co-innovation with start-ups in ondons Tech City.
Our open innovation model gives us access to thinking from outside
BT from small, start-up companies, to some of the best universities
around the world. We have teams working with customers, partners and
universities in the US, Asia, Europe and the Middle East. They help us to
identify and track global developments in new technologies, business
propositions and market trends. For example, we have been working
with partners on new ways to get more value from our bre assets.
These include bre sensors which detect tampering in the network and
techniques that make sure communication is secure.
We run innovation showcases for our customers, allowing them to
discuss applications and solutions with our experts. In turn, we get to
hear rst-hand what they need. Our people also help identify innovative
new ways to improve our service to customers. This year our award-
winning internal New Ideas Scheme had more than 2,000 submissions,
delivering £26m of benet through revenue generation and lower costs,
and delivering a better service to our customers.
This year, our research and development focused on
New technology
We are investigating methods for reducing the cost of our networks
by using more cost-eective technology and improving the way
networks respond to customer needs or sudden peaks in demand.
We have launched a new service to allow corporate customers to
securely manage applications when employees bring their own
device to work.
BT Media and Broadcast helped deliver the worlds rst live
international transmission of a sporting event lmed in 4K ultra-
high denition. ive coverage of the Saracens versus Gloucester
rugby game was captured, transmitted and shown at three locations
at the International Broadcast Convention in Amsterdam.
Faster networks
We have trialled technology which enables speeds of up to 1Gbps
over copper lines. Previously these speeds would only have been
available over optical connections.
Working with our partners we successfully eld-trialled a 1.4Tbps
transmission using an existing bre connection a world rst.
Improving service to customers
We have developed improvements, which are being implemented,
to the systems we use to plan engineer visits to our customers.
This will improve scheduling and reduce engineer travel time.
Security
We are using novel techniques to analyse social media data to
identify hacktivist activity and predict early stages of cyber-attacks.
This is a service we use ourselves, and oer to our customers.
a Comparison based on Ƭgures for 201213 5D spend.
b Comparison based on total 5D spend over 2008 to 201213.
c On average, we Ƭle with four member states of The Patent Cooperation Treaty and three member
states of the European Patent Convention.
IP Exchange
14bn
400
170
Over 400 networks
connectedglobally
Over 14bn voice
minutesannually
Available in over 170 countries
Europe, $sia,
Americas…
Supports D voice with plans
for 4G connectivity and global
wi-roaming
3 regional hubs
Queens Award for Enterprise
2014 Innovation
4ueenos
Award