BT 2014 Annual Report Download - page 42

39
The Strategic Report
Delivering our strategy
Delivering our strategy
Products and services
Our three key product segments are xed-voice, broadband and
TV. Towin and keep customers we oer competitively priced and
dierentiated packages across these areas.
We provide additional services that support our value-for-money
positioning including
• BT Sport, which provides inclusive premium sports content for
BT broadband customers
• BT Cloud, which provides on-the-go access and secure online storage
for customers data
• BT NetProtect Plus security and BT Parental Controls, which give peace
of mind to our customers and protect their families and
• BT Wi- which oers unlimited access to over 5m hotspots in the UK.
Most of our sales are through our call centres but our online channels are
gaining share.
Fixed-voice
We provide customers with xed-lines and a choice of calling plans.
We oƪer our customers Ʈexible ways to pay. ine Rental Saver gives a
discount on line rental to customers who pay for a year upfront.
Our unlimited call packages oer customers peace of mind with the
choice of inclusive evening, weekend or daytime calls.
We oƪer a low cost phone service. BT Basic is available to those on low
incomes and in receipt of certain state benets (such as income support).
We are the only company to oer such a service.
We want to help customers manage nuisance calls. Our BT6500
nuisance call blocking telephone has become the best-selling UK xed-
line telephone. We also oer free caller display for customers who take a
twelve-month contract with BT.
We help customers to get the most from their services. BT SmartTalk
allows customers to make calls from a range of devices using wi-.
Calls are then charged to customers bills as if they had been made
from their xed-line. This means they can make inclusive or cheap calls
when overseas, for example.
Broadband
BT Broadband is our DS service which is delivered over copper lines.
BT Innity uses bre to enhance the speed and performance of
broadband. BT Broadband and BT Innity come in a range of options
with dierent usage limits and speeds and are usually bundled with
xed-voice call plans.
The growing take-up of BT Innity is helping to increase customer loyalty
and reduce customer churn.
This year we launched BT Mail alongside a new, single online portal that
enables customers to manage their email and all their services through
a single website. We expect to move all remaining customers from the
existing email service supported by Yahoo to BT Mail during 2014.
When we designed our latest version of the BT Home Hub, we set
out to minimise its carbon footprint. We used the latest power supply
units and software to reduce its overall power consumption. By ensuring
our hub and packaging could t through a standard-sied letter box,
customers no longer need to worry about being at home for their delivery.
TV
Our TV business consists of two parts  our TV service and propositions
(BT TV) and our live sports channels (BT Sport).
BT TV brings together free-to-air channels, additional paid-for channels,
catch-up content and on-demand TV shows and movies. It is sold
exclusively to our broadband customers.
Our strategic TV platform is YouView, which gives customers standard
and high denition (HD) free-to-air channels and the ability to pause,
record and rewind live TV and on-demand content. Its programme guide
scrolls back seven days to give customers easy access to catch-up TV
from BBC iPlayer, ITV Player, 4oD and Demand 5.
In February 2014, we launched our new YouView set-top box,
building on the success of our rst generation award-winning box.
It is even smaller and faster and allows customers to store up to 300
hours of TV.
Our Essential TV pack is our entry-level oering for both BT Broadband
and BT Innity customers and includes a YouView set-top box.
Our Entertainment TV pack is only available to BT Innity customers.
It comes with a free YouView set-top box and access to 20 extra
channels (such as Comedy Central, Gold and Discovery) with catch-up
services available for many of them. These channels are not available on
free-to-air television.
Additional channel packs can also be added, such as HD Extra, Kids
Extra (which also includes on-demand) and Sky Movies. In total, we
added 38 channels to our TV service this year, including 16 HD channels.
We also oer on-demand only packs (giving access to content whenever
people want it) including Film and TV Box Sets, Music and Kids.
In August 2013, we launched three live TV sport channels  BT Sport 1,
BT Sport 2 and ESPN. These channels are on-air 247 and are available in
both standard and high denition. BT Sport customers can get our sports
channels through our two latest TV platforms with BT Innity over
digital terrestrial TV through an online app or over satellite. They are
also available to Virgin Media customers and in the Republic of Ireland
with Setanta, through our wholesale deals.
BT Sport is free with BT broadband. Non-BT broadband customers
can subscribe for £12 a month for standard denition or £15 for
highdenition.
Sports broadcasting rights include: