Anthem Blue Cross 2010 Annual Report Download - page 7

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Please find page 7 of the 2010 Anthem Blue Cross annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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5
We are
that Leader.
...BEST PRACTICES that result in successful outcomes for everyone.
Even the best want to get better. That’s why WellPoint made a long-term commitment
to continuously improve the effectiveness and efficiency of everything we do, and we
call it Building a Better WellPoint (BABW). BABW will ultimately provide greater health
care value at lower costs for the more than 33 million members in our health plans.