Anthem Blue Cross 2010 Annual Report Download - page 12

Premiums are a reflection of the
underlying cost of providing health care ben-
efits to our members. We continue to imple-
ment innovative programs designed to lower
costs while improving the quality of care. This
year, the nationwide expansion of our Anthem
Care Comparison online tool gives consumers
increased transparency into the cost and
quality of health care services.
We are taking a leadership role in the
area of payment innovation, having intro-
duced a number of new reimbursement mod-
els throughout 2010. We are working with a
number of provider organizations in account-
able care organization (ACO) pilot programs
and patient-centered medical home programs
to help modernize and increase the coordina-
tion of care for our members.
In this report, you will read about
many other initiatives that will enable us to
continue powering healthier tomorrows,
including new ways of partnering with doctors
and other health care providers to pay for
value in health care rather than volume, as
well as many programs designed to help our
healthy members stay well, and to help our
members with chronic illness effectively man-
age their conditions.
EXPAND WITH PURPOSE Innovation is driv-
ing our mission to improve the lives of the
people we serve and the health of our
communities. With health care costs now
constituting one-sixth of our nation’s Gross
Domestic Product and rising, we will continue
to look for ways to make health care more
affordable as we continue to grow over the
long term.
As we look to expand with purpose in
the years to come, we will focus on three key
opportunities: 1) Helping consumers live bet-
ter by expanding and reinventing access to
“healthy care” services; 2) Using a disciplined
approach to create a robust portfolio of future
ventures; and 3) Exporting and expanding
our leading capabilities and assets into inter-
national markets.
I want to thank our more than 37,000
associates for their hard work and dedica-
tion to our customers in 2010. Their efforts
enabled us to execute on our plans and
exceed our goals.
I also want to thank you, our share-
holders, for your continued loyalty and sup-
port during a historic year for our industry. We
remain committed to earning good returns for
you on your investments.
We are optimistic about the future. We
have the right strategy, structure and people
to lead change and win by making the health
care system work for our customers, share-
holders and associates.
Angela F. Braly
Chair, President and CEO
We are optimistic about the future. We have the right strategy, structure
and people to lead change and win by making the health care system
work for our customers, shareholders and associates.
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