Anthem Blue Cross 2010 Annual Report Download - page 28

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2 0 1 0 S U M M A R Y A N N U A L R E P O R T
26
WELLPOINT FOUNDATION AND CORPORATE SOCIAL
RESPONSIBILITY As a company committed to trans-
forming our industry, we care deeply about the
future of the communities we serve and are
proud that our company and associates support
organizations that share our common goal of
addressing preventable health concerns through
strategic choices. As dedicated public health
partners, WellPoint gives generously through
annual corporate contributions and the WellPoint
Foundation, our philanthropic arm. The Founda tion
promotes our inherent commitment to enhance
the health and well-being of individuals and fam-
ilies in communities we serve.
We focus our efforts on Healthy Generations,
our multi-generational initiative to improve public
health. Through local partnerships, sponsorships
and grants, Healthy Generations is working to
provide prenatal care, address health disparities,
fight chronic diseases, improve influenza and
pneumococcal vaccination rates and promote
wellness.
WellPoint also supports an annual Associate
Giving Campaign, for which the Foundation pro-
vides a 50 percent match of our associates’
campaign pledges to six national charities. In
2010, the campaign raised nearly $6 million in
associate pledges and WellPoint Foundation
matching gifts.
To learn more about WellPoint’s corporate
philanthropy, visit www.wellpointfoundation.org.
COMMUNITY SERVICE DAY Our company is
strengthened by the local presence of our affili-
ated health plans and our associates who live
and work in the communities we serve. Through
our annual Community Service Day, WellPoint
associates volunteer their time to complete
meaningful projects for local organizations and
charities in their states.
We work to improve the lives of the people we serve and the health
of our communities through our foundation, our community relations,
our associates’ volunteerism and sustainability programs.