Anthem Blue Cross 2010 Annual Report Download - page 16

Download and view the complete annual report

Please find page 16 of the 2010 Anthem Blue Cross annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 36

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36

ADDRESSING HE ALTH EQUITIES WellPoint
received a $400,000 grant to expand the health
equities program it began in California and
Georgia to New York, Ohio and Virginia. Support
for this project was provided by a grant from the
Robert Wood Johnson Foundation’s Finding
Answers: Disparities Research for Change pro-
gram. The project is testing ways to improve dia-
betes self-management by offering financial
rewards and culturally tailored health education
information to African-American and Hispanic
members in WellPoint’s affiliated health plans.
ANTHEM HEALTH REWARDS Incentives are
power ful and effective motivators. Our customers
understand this, and have asked us to create
products that will encourage healthier lifestyles.
In response, our health plans introduced Anthem
Health Rewards—a product that enables cus-
tomers to provide their employees with a variety
of incentives when they complete a health risk
assessment and/or participate in health and
wellness programs. Anthem Health Rewards is
another example of our commitment to address
rising health care costs.
TEXT4BABY Today, technology links con-
sumers with valuable health information. As a
sponsor of text4baby, WellPoint supports this
nationwide mobile-health initiative for expectant
moms, designed to help improve maternal care
and reduce infant mortality. Founded by the
National Healthy Mothers, Healthy Babies
Coalition, text4baby provides free text messages
to moms-to-be featuring tips and reminders to
encourage a healthy pregnancy. More than
5,000 women have enrolled in text4baby in
Virginia, where we’ve collaborated with the
Virginia Department of Health.
10-DAY BOOST We want to help people get
healthy, stay healthy and have a healthy impact
on their family and friends and on the health
care system itself. Sometimes people just need
a reminder on the simple things they can do to
live a healthy lifestyle. The 10-Day Boost program
on Facebook, developed by our health plans,
helps people kick-start their health and fitness
goals with daily tips from Bob Harper of The
Biggest Loser. Each day a new video featuring
Bob Harper gives the basics to healthier living.
…to help our members STAY WELL and prevent illness.
It takes
a Leader…
2 0 1 0 S U M M A R Y A N N U A L R E P O R T
14