Anthem Blue Cross 2010 Annual Report Download - page 15

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To improve the lives of the people we serve and the health of our communities.
We simplify the connection between health, care and value.
Customer First
Integrity
Personal Accountability for Excellence
One Company, One Team
Continuous Improvement
California
Colorado
Connecticut
Georgia
Indiana
Kentucky
Maine
Missouri
Nevada
New Hampshire
New York
Ohio
Virginia
Wisconsin
*Service areas include these states and/or portions of these states
2010 Medical Membership (in millions)
Local Group 15.2
National Accounts (including BlueCard) 11.7
Individual 1.9
State Sponsored 1.8
Federal Employee Program 1.4
Senior 1.3
2010 Specialty Membership
Behavioral Health 24.0
Life and Disability 5.2
Dental 4.0
Managed Dental (Including DeCare) 4.3
Vision 3.5
Medicare Part D 1.2
Mission:
Promise:
Values:
Blue Cross and/or
Blue Cross Blue Shield
Licensees*:
Customer
Base:
Blue Licensed
Subsidiaries:
13
Local Group 46%
Self-Funded 59%
Fully-Insured 41%
National Accounts 21%
BlueCard 14%
Individual 6%
State Sponsored 5%
Federal Employee 4%
Senior 4%