Aflac 2011 Annual Report Download - page 19

David Essary, vice president of consulting at Univers
Workplace Solutions, has been working with worksite benefits
solutions for nearly two decades. About his choice to do business
with Aflac he said, “To me, working with Aflac is great because of
Aflac’s people. As an insurance broker, I like recommending Aflac
because of the company’s strong ethics and how Aflac always
backs up the promises they make to policyholders and customers.
I’ve built strong relationships with many businesses over
the years, and when I recommend Aflac to my clients,
they expect great things. Aflac has always lived up
to and exceeded that expectation.”
“Aflac not only ‘talks the talk’ but they ‘walk the walk’ and they go the ‘extra mile’. Aflac said they would be there when we needed them and they were.” – Stanley Bittman, KY
Our sales and marketing areas synchronized their eorts to benefit our
sales results. For example, in 2011, strategic, coordinated product pushes
we call Smart Launches for our dental, critical care and recovery, and short-
term disability policies contributed to strong sales, particularly for veteran
agents selling to existing accounts.
Aflac voluntary products provide aordable insurance options to pro-
tect against income loss, asset loss and medical expenses. Our individual
and group products provide options to supplement employers’ existing
benefit packages. Our expanded product portfolio of individual and group
products gives more options and opportunities for our sales associates and
brokers to oer more tailored coverage.
BUILDING RELATIONSHIPS THROUGH
AFLAC’S GROWING DISTRIBUTION NETWORK
Since 1955, Aflac has been cultivating our distribution system to deliver
products that oer valuable benefits consumers need. At the end of 2011,
our unique distribution network was made up of approximately 74,800
licensed sales associates and brokers to sell our products.
AFLAC U.S. PRODUCTS
INCOME-LOSS
PROTECTION
ASSET-LOSS
PROTECTION
SUPPLEMENTAL
MEDICAL
Short-Term Disability
Life
•Term
•Whole
Accident
Cancer
Critical Illness
Hospital Intensive Care
Hospital Indemnity
Dental
Vision
Beyond expanding the size and
capabilities of our traditional sales
force, we remain excited about estab-
lishing and developing relationships
with insurance brokers that typi-
cally handle the larger-case market.
We anticipate that the appeal of
our group products will continue to
multiply our opportunities to con-
nect with larger businesses and
the employees who work there. We
launched a new national insurance
broker initiative to reach the largest
brokers and non-enrollment firms in
the U.S. To ensure that our products
and services resonate with brokers
in this category, we developed sales
and marketing strategies brokers
can use to complement and enhance
the marketing methods they use to
sell to their customers. Although
this broker initiative is still in its
early stage, our success through
this channel fuels our excite-
ment about the future growth
potential for sales through this
channel.
AFLAC INCORPORATED 2011 YEAR IN REVIEW 17