Abercrombie & Fitch 1997 Annual Report Download - page 6

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11
Abercrombie &Fitch Co.
which in turn, means consistent growth. Quality, without a doubt, instills an unparalleled
sense of loyalty and value in Abercrombie consumers.
LOOKING AHEAD Abercrombie & Fitch achieved a 96% increase in net income in 1997,
and we have now enjoyed 22 consecutive quarters of increased profits. Having said that, how
do we plan to top our past performance?
We will continue to focus on growing our core men’s and women’s businesses. More
importantly, we will continue to invest in quality throughout the business, in order to main-
tain and strengthen the A&F brand. That means investing to add quality in our stores, our
merchandise and our associates.
Our brand has never been stronger. Our focus, strategy and planning are tuned for
long-term, consistent growth. As we move forward I can say with absolute confidence and
enthusiasm that our future has never been more promising.
Michael S. Jeffries
Chairman and Chief Executive Officer