Wacom 2016 Annual Report Download - page 7

12
11
How would you characterize your
first year with Wacom?
We accomplished a great deal and,
thanks to an exceptional team, made
considerable progress. Namely, we
established and operationalized the
global BU organization, reinvented
our go-to-market approach, launched
several award-winning and successful
products, and I am proud to say we
achieved high sales and profit growth
in both the Creative and Consumer
Business Units.
What are your team’s roles and how do they contribute to
fulfilling your mission?
My team comprises both the Creative and Consumer Business
Units, which together account for about two-thirds of the company’s
profit.We have a world-class, culturally diverse team of over 225
professionals in sales, marketing and product management. The
team is focused on a number of core activities, including developing
innovative industry-leading products that delight our customers and
enhance their productivity. We are also making significant invest-
ments to further strengthen the Wacom brand and create demand-
generation activities that capture the imagination of customers and
motivate them to buy our products. Our sales teams are some of the
best in the business and span North and Latin America , Europe,
the Middle East and Africa, Japan, and Asia and Oceania including
China – a strategic market we entered into over 15 years ago and
continue to invest in, and which is our fastest growing region.
What is unique about your team’s approach?
Our people live to make the world a more creative place. They are
Jeff Mandell
EVP in charge of
Creative BU (Business Unit)
and Consumer BU.
Wacom was founded in Japan in the 1980s, and swiftly extended its
global operation to the United States and Europe, followed by China,
Korea, Australia, Singapore, Hong Kong, Taiwan, and India.
To support long-term business growth, we shifted to a new global
organization from April 2015. In this column, we would like to introduce
Jeff Mandell, EVP in charge of the Creative and Consumer Business Units (BU).
Wacom Global
extremely passionate and work tirelessly to ensure our products
inspire our customers and help them take their creativity to the next
level. No team is better at understanding how creatives work and
what they desire, giving us a major competitive advantage in satisfy-
ing their future needs.
Do you have a team motto or a particular work style?
Our motto is “One Wacom” and it signifies the value we place
on having everyone working together towards the same goals
and vision. As for work style, we value creative thinking, being
customer-centric, making things happen, absolute intellectual hon-
esty, and the ability to embrace change. Since we operate across
such a diverse range of cultures and time zones, the ability to effec-
tively collaborate with our internal team and external partners is also
of critical importance.
What energizes you most about the future of Wacom?
While we pioneered the digital pen and ink-based industry and are
the undisputed creative leader, we are just getting started. Pen and
ink-based computing is now becoming mainstream and we are
well positioned to leverage our technologies and experience to ac-
celerate growth. This includes extending our leadership into the 3D
space, and launching an
unprecedented number
of innovative and inspi-
rational solutions that
seamlessly integrate
hardware, software and
services.
Mr. Ean McNamara, Laika Entertainment, LLC”
Our Global Operations
Asia/OceaniaAmericas Japan
The figures of sales in the Technology Solution
Business are shown in () as a part of Sales in Japan.
Europe
(EMEA)(North and Latin America)
※Source: Wacom’s estimate (2016.3) Source: Research by BCN Inc. (2015)
Wacom
88%※
America
20.2%
Japan
46.3%
Europe
19.1%
Asia/Oceania
14.4%
( Technology
Solution Business
36.1%)
Pen Tablet
Market Share
in Japan
Sales Breakdown
by Region
Global Pen Tablet
Market Share
Other Other
Wacom
98%
Bar graphs indicating sales by region
Unit : Millions of yen
Unit : Thousands of USD
Unit : Thousands of EURO
12,668
94,535
（1,000EURO）
14
,532
104,791
（1,000EURO）
14
,845
112,154
（1,000EURO）
6
,
874
8
,
702
11
,
204
12,493
124,929
（1,000USD）13
,914
126,457
（1,000USD）15
,631
130,088
（1,000USD）
46
,
580
（
39,002
）
37
,
409
（
30,277
）
35
,
888
（
27,974
）