Wacom 2016 Annual Report Download - page 5

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Brand Business
In the Cintiq series, which feature creative displays integrated with high-performance LCD panels, our flagship model Cintiq
27QHD made a significant contribution this year. This product is capable of displaying more than 1 billion colors and comes with
optional Wacom Color Manager to reproduce the finest chromatic details. The Cintiq Companion 2, which combines the high
performance of Cintiq and the versatility and mobility of Windows tablets, also showed a strong performance. In pen tablets,
the “Intuos” products launched in autumn 2015 are attracting sales in line with projections as we forecast. The Intuos Pro is
leading the way with high-level pen pressure and tilt detection as well as multi-touch gesture control capabilities using pen and
fingers, and the Intuos Creative Stylus 2 has been well received by the market.
Creative Business
Business Lines
Wacom is developing, manufacturing, and marketing user interface solutions
with a view to meeting creative demands in multiple fields.
To continue the advance of our global business operations, we have turned
our previously region-based global business unit structure into a customer
segment-based organization from the fiscal year ended March 2016.
This new, flexible global organization is designed to accelerate business growth
by addressing different market demands in a more orderly and responsive manner.
CORPORATE STRATEGY DRIVER
BUSINESS DRIVERS
Business Units
Enabling Functions
CORPORATE FUNCTIONS
Basic Framework of Global Organization Global Business Units (BU)
Engineering solution ・ECAD dio
Other Business
Brand Business
Creative Business
・Serves the passion of professional
and consumer creativity
・Intuos, Intuos Pro, Cintiq Companion,
Cintiq
Consumer Business
・Makes daily lives more creative and
enjoyable
・Bamboo Spark (Digital Stationery),
Bamboo Stylus, etc.
Business Solution
・Serves society by providing innovative
solutions
・STU (Signature Tablet),
DT (Display Tablet) series, etc.
Technology Solution Business
・UI technology solutions for mobile systems
・EMR, AES Components & modules (feelTM)
Creative
Business
Consumer
Business
Business
Solution
Engineering
Solution
Platforms &
Applications
Technology
Solution
Marketing
Center
Design
Center
Engineering
& QA Operations
Technology Development, Legal, IP, Internal Audit,
Accounting, Treasury, HR, Corporate Brand & PR,
Corporate Administration, Investor Relations, etc.
The Brand Business segment covers Wacom-branded hardware and software products as well as solutions, and consists of
three business categories according to customer needs and business characteristics: high-end graphics; digital stationery
products to enjoy creative activities in everyday life; and electronic document workflow to ensure efficiency and high-level
security.
Platform &
Applications
・Provides
technology,
apps and
platforms
・WILL,
Wacom Cloud,
Bamboo Paper,
sign pro PDF,
etc.
Cintiq 13HD touch Cintiq Companion 2Cintiq 27QHD touch
Intuos Creative Stylus 2IntuosIntuos Pro