Vistaprint 2015 Annual Report Download - page 19

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11
Risks Related to Our Business
If our long-term growth strategy is not successful or if our financial projections relating to the effects of our
strategy turn out to be incorrect, our business and financial results could be harmed.
We may not achieve the objectives of our long-term investment and financial strategy, our financial
projections relating to the growth and development of our business may turn out to be incorrect, and our
investments in our business may fail to impact our results and growth as anticipated. Some of the factors that could
cause our business strategy to fail to achieve our objectives include, among others:
• our failure to adequately execute our operational strategy or anticipate and overcome obstacles to
achieving our strategic goals;
• our failure to make our intended investments because the investments are more costly than we
expected or because we are unable to devote the necessary operational and financial resources;
• our inability to purchase or develop technologies and production platforms to increase our efficiency,
enhance our competitive advantage and scale our operations;
• the failure of our current supply chain to provide the resources we need at the standards we require
and our inability to develop new or enhanced supply chains;
• our failure to acquire new customers and enter new markets, retain our current customers, and sell
more products to current and new customers;
• our failure to manage the growth, complexity, and pace of change of our business and expand our
operations;
• our failure to acquire businesses that enhance the growth and development of our business or to
effectively integrate the businesses we do acquire into our business;
• our failure to identify and address the causes of our revenue weakness in some markets;
• our failure to sustain growth in relatively mature markets;
• our failure to promote, strengthen, and protect our brands;
• the failure of our current and new marketing channels to attract customers;
• our failure to realize expected returns on our capital allocation decisions;
• unanticipated changes in our business, current and anticipated markets, industry, or competitive
landscape;
• our failure to attract and retain skilled talent needed to execute our strategy and sustain our growth;
and
• general economic conditions.
In addition, projections are inherently uncertain and are based on assumptions and judgments by
management that may be flawed or based on information about our business and markets that may change in the
future in ways that may be beyond our control. Our actual results may differ materially from our projections due to
various factors, including the factors listed immediately above and in the risk factor below entitled "Our quarterly
financial results will often fluctuate," which is also applicable to longer-term results.
If our strategy is not successful, or if there is a market perception that our strategy is not successful, then
our revenue, earnings, and value may not grow as anticipated or may decline, we may not be profitable, our
reputation and brand may be damaged, and the price of our shares may decline. In addition, we may change our
strategy from time to time, which can cause fluctuations in our financial results and volatility in our share price.
Form 10-K