Vistaprint 2015 Annual Report Download - page 13

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5
Brands that target small and micro businesses
Our brands like Vistaprint, druck.at, and Easyflyer help
small and micro businesses create beautiful,
professional quality marketing products at affordable
prices and at low volumes. Today, small businesses
make up a large part of our business. To help our
customers market in the digital world, our Pagemodo
and Webs brands engineer intuitive DIY solutions that
are brought to market via their own brands as well as
via the Vistaprint brand.
Brands that target graphic professionals
Businesses regularly turn to trusted graphic
professionals for advice and design services in order
to create great looking, customized products like
flyers, catalogs, packaging, posters, presentation
folders, signs, banners, logo apparel, business cards,
labels, corporate gifts and more. These Cimpress
brands focus on serving graphic professionals: local
printers, print resellers, graphic artists, advertising
agencies and other customers with professional
desktop publishing skillsets.
Brands that target consumers (home & family)
Our photo and consumer product brands help
preserve and share memories of friends and loved
ones, commemorate important life events, and more.
Each brand goes to market in a specific country or set
of countries. But together, these brands constitute one
of the world’s leading suppliers of photo merchandise
such as photo books, wall décor, photo gifts,
calendars, invitations, announcements, Christmas
cards, New Year cards and other seasonal greeting
cards.
Our Products
Customers visiting our websites can select the type of product they wish to design from our broad range of
available products and services for the business and home and family markets. The combined product assortment
across our brands is extensive, including offerings in the following product categories: business cards, marketing
materials such as flyers and postcards, digital and marketing services, signage, decorated apparel, promotional
products and gifts, packaging, textiles and magazines and catalogues. Currently, each brand offers a subset of the
total assortment, but over time we expect to be able to combine the full assortment into a single product catalogue,
to enable us to offer any product through any brand.
Form 10-K