Vistaprint 2015 Annual Report Download - page 17

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9
patents will expire between December 2017 and January 2033. We hold 61 trademark registrations in various
jurisdictions globally.
Competition
The markets for micro, small and medium business customized marketing products and services, and home
and family customized products, including the printing and graphic design market, are intensely competitive, highly
fragmented and geographically dispersed, with many existing and potential competitors. We compete on the basis
of breadth and depth of product offerings; price; convenience; quality; design content, tools, and assistance;
customer service; ease of use; and production and delivery speed. It is our intention to offer high-quality design,
production and marketing services at low price points and in doing so, offer our customers an attractive value
proposition. Our current competition includes one or a combination of the following:
• traditional offline printers and graphic design providers;
• online printing and graphic design companies, many of which provide printed products and services similar
to ours;
• office superstores, drug store chains, food retailers and other major retailers targeting small business and
consumer markets;
• wholesale printers;
• self-service desktop design and publishing using personal computer software with a laser or inkjet printer
and specialty paper;
• email marketing services companies;
• website design and hosting companies;
• suppliers of customized apparel, promotional products and gifts;
• online photo product companies;
• internet firms and retailers;
• online providers of custom printing services that outsource production to third party printers; and
• providers of other digital marketing such as social media, local search directories and other providers.
As we expand our geographic reach, product and service portfolio and customer base, our competition
increases. Our geographic expansion creates competition with competitors with a multi-national presence as well as
experienced local vendors. Product offerings such as signage, websites, email marketing, apparel, promotional
products and photo products have resulted in new competition as a result of us entering those markets. We
encounter competition from large retailers offering a wide breadth of products and highly focused companies
concentrated on a subset of our customers or product offerings. Given the state of maturity of the online mass
customization market, we believe our biggest competition is still offline providers.
Business Segment and Geographic Information
As of June 30, 2015, our reportable operating segments consisted of the Vistaprint Business Unit and All
Other Business Unit, which includes the operations of our Albumprinter, druck.at, Exagroup, Easyflyer, Printdeal,
Pixartprinting, and Most of World business units. Our Most of World business unit is focused on our emerging
market portfolio, including operations in Brazil, India and Japan. For more segment and geographic information
about our revenues, operating income and long-lived assets, see Item 8 of Part II, “Financial Statements and
Supplementary Data — Note 17 — Segment Information” and Item 7 of Part II, “Management’s Discussion and
Analysis of Financial Condition and Results of Operations.” The descriptions of our business, products, and markets
in this section apply to all of our operating segments.
Form 10-K