Vistaprint 2015 Annual Report Download - page 16

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8
incorporating the customer’s initial design, facilitating the cross-sale of related products and services. In addition,
through a global content management system, we ensure that changes and updates to our site experience are
reflected across our network of localized Vistaprint websites in multiple languages and currencies. Our Vistaprint
software automatically generates and displays one or more additional customized product designs based upon a
customer’s existing design.
Technology Development
We intend to continue developing and enhancing our proprietary and licensed software programs and our
manufacturing processes. We have designed our website technologies and infrastructure to scale to accommodate
future geographic expansion and growth in the number of customer visits, orders, and product and service offerings.
This Internet-based architecture makes our applications highly scalable and offers our customers fast system
responsiveness. In addition, our production technologies for aggregating jobs in preparation for manufacturing are
designed to readily scale as we grow. We have an engineering and research and development center in Winterthur,
Switzerland that is constantly seeking to strengthen our manufacturing and supply chain capabilities through
engineering disciplines such as automation, manufacturing, facilities and new product design, materials science,
process control and color control. We also have software engineering teams located around the world. Our
technology and development expenses were approximately $194 million (13% of total revenues), $176 million (14%
of total revenues) and $165 million (14% of total revenues) in the years ended June 30, 2015, 2014, and 2013,
respectively.
Intellectual Property
We seek to protect our proprietary rights through a combination of patents, copyrights, trade secrets, and
trademarks and contractual restrictions, such as confidentiality agreements and proprietary rights agreements. We
enter into confidentiality and proprietary rights agreements with our employees, consultants and business partners,
and control access to, and distribution of, our proprietary information.
As of June 30, 2015 we held 224 issued patents worldwide, and we continue to file new patent applications
around the world. Subject to our continued payment of required patent maintenance fees, our currently issued