TomTom 2012 Annual Report Download - page 8

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6TomTom Annual Report and Accounts 2012
During the year we refreshed our PND product range; new
products included the TomTom Start 60 with an extra-large
6 inch touch screen and a voice controlled TomTom Via130.
Geographically we expanded sales of TomTom PNDs to Indonesia.
We also enabled all our 60 million PNDs to receive free daily
map changes via the TomTom Map Share community. This was
previously available only on a limited number of PNDs.
TomTom’s navigation app for iPhone continued to sell strongly;
there were around half a million downloads during the year.
For iPhone, we also introduced a new speed camera app.
Our navigation app for Android was introduced after the summer.
During the year we also launched the TomTom Hands Free Car Kit
for smart phones that enables our customers to make optimal use
of smart phones in their cars. This product is available for iPhones
and micro USB compatible smart phones.
In 2011 we had a positive response to our co-branded Nike+
SportWatch powered by TomTom. To capitalise on this, we
introduced a broader range at different price points during 2012.
Automotive
Automotive generated revenue of €212 million in 2012, a 10%
decrease year-on-year (2011: €235 million). The lower revenue
mainly refl ects lower hardware sales due to reduced new car sales
in the European markets.
Our relationships with Renault, Mazda and Fiat were extended
during the year. TomTom will be Renault’s partner for a new
integrated, connected infotainment system, R-Link, which will
enter the market in 2013. Mazda has selected TomTom to provide
connected navigation for the new Mazda6, in addition to the
models TomTom is already supplying for. Abarth is the latest brand
in Fiat Group Automobiles to offer TomTom navigation systems to
its customers. Lexus became the fi rst high-end car brand to offer
TomTom navigation.
During the year the Automotive business unit achieved some
of its fi rst concrete successes resulting from our new modular
approach. The aim of the modular approach is to offer our core
assets – maps, traffi c and navigation – individual components
independently of the hardware or platform used by customers.
This will provide a broader set of opportunities to increase our
presence in automotive markets.
We signed a deal with PSA Peugeot Citroën, which will offer its
customers an infotainment system with TomTom’s location and
navigation content and services from early 2015. In addition, we
also signed deals with Chinese car manufacturer Qoros Auto and
electric vehicle manufacturer Fisker to supply content, software or
services.
Management Board Report | continued
Revenue 2012
by business unit
Revenue 2012
by category
Revenue 2012
by geography
Revenue 2011
by business unit
Revenue 2011
by category
Revenue 2011
by geography
7%
13% 60%
20%
Consumer €639 million
Automotive €212 million
Licensing €133 million
Business Solutions €73 million
Consumer €833 million
Automotive €235 million
Licensing €142 million
Business Solutions €64 million
62%38%
68%32%
Hardware €657 million
Content & Services €400 million
Hardware €867 million
Content & Services €407 million
73%
7%
20%
74%
20%
6%
Europe €773 million
North America €215 million
Rest of world €69 million
Europe €937 million
North America €257 million
Rest of world €79 million