Sharp 2011 Annual Report Download - page 29

27
Annual Report 2011
Corporate Social Responsibility (CSR)
Eco-Positive Technologies
Generate new business through
one-of-a-kind environmental technologies.
Eco-Positive Products
Expand contributions to protecting
the environment through products
and services.
Eco-Positive Operations
Reduce environmental impacts in
product engineering and manufacturing.
Eco-Positive Relationships
Enhance corporate value through
involvement with the community.
EP: Eco-Positive
Eco-Positive
Company
EP
Products
EP
Relationships
EP
Operations
EP
Technologies
Environmental burden
such as greenhouse gas
emissions from
company operations
<Negative Impact>
Environmental contribution
such as greenhouse gas
emission reductions
through products and services
<Positive Impact>
Corporate Vision: Eco-Positive Company
Four Domains of Eco-Positive Strategy
In principle, Sharp intends to make all its products at least GPs
Environmentally conscious products based on seven concepts
(judged by how well they meet the objectives of the GP Standard Sheet)
Green Products
AGPs that are
extremely
environmentally conscious
Super
Green
Products
GPs that offer particularly high levels of
environmental performance
Advanced Green Products
Improved
Improved
Green Product (GP) System
Eco-Positive Products
Sharp strives to reduce carbon dioxide emission and make
other positive contributions to the environment by enhanc-
ing the environmental performance of its products. Based
on Sharp’s own assessment criteria, environmentally
conscious products are certified as Green Products (GPs).
GPs that offer particularly high levels of environmental
performance are called Advanced Green Products (AGPs),
and AGPs that are extremely environmentally conscious
are called Super Green Products (SGPs). Sharp’s AQUOS
Quattron LCD TV is certified as an SGP. It realizes both
energy savings and high image quality through the com-
bination of a highly efficient LED backlight system and an
LCD panel that substantially increases optical efficiency
by employing UV2A technology and four-primary-color
technology.
Examples of Initiatives
Eco-Positive Technologies
Since fiscal 2001, Sharp has been using its proprietary
closed-loop material recycling technology developed in
an effort to create environmentally friendly materials. This
technology repeatedly recovers plastic from used con-
sumer electronics and reuses it in parts made for new
consumer electronic products. Since adopting this tech-
nology, we have added new technologies to increase the
Sharp’s corporate vision is to become an Eco-Positive
Company. By working with stakeholders, Sharp aims to
become a company whose positive impact through con-
tributions to the environment greatly outweighs any
negative impact on the environment caused by business
activities. Especially in regard to efforts concerning green-
house gases, Sharp endeavors to develop and distribute
widely energy-creating and energy-saving products, and
strives to lower greenhouse gas emissions. The target
to be achieved by fiscal 2012 is for the amount of green-
house gas emission reductions caused by customer use
of Sharp energy-creating and energy-saving products to
be more than double the volume of emissions discharged
in the course of Sharp’s business activities.
To realize this corporate vision, Sharp is promoting
an Eco-Positive Strategy, which comprises four chan-
nels of action: Technologies, Products, Operations, and
Relationships. Sharp is proactively deploying this strat-
egy on a global scale.
Environmental Activities
（t）
08
(FY)
070605
04
030201
40
810
1,330
1,950
2,800
3,850
5,050
390
120
09
1,000
0
2,000
3,000
4,000
5,000
6,000
6,350
(Total)
1,300
(Each year)
10
Use of Recycled Plastic Produced with Proprietary
Technology
amount of recyclable plastic and expanded the range of
applications of recycled plastic. In fiscal 2010, the total
volume of plastic recycled using this technology reached
6,350 tons.