Sharp 2011 Annual Report Download - page 19

There are many facets to increasing corporate value.
From the standpoint of raising shareholder value, I believe
it is important to strengthen our financial position by
improving investment efficiency and profitability. To
achieve this, we need to expand our operations and rein-
force our business foundations by steadily implementing
the above-mentioned initiatives in Sharp’s various busi-
nesses, restructuring the LCD business, and promoting
rigorous company-wide cost reduction efforts.
Sharp has a corporate vision of becoming an Eco-
Positive Company. This means making a contribution to
the environment, such as reducing greenhouse gas emis-
sions through products and services by a magnitude that
exceeds any negative impact on the environment like
the said greenhouse gas emissions caused by Sharp’s
business activities (for further details, please refer
to Environmental Activities in the Corporate Social
Responsibility (CSR) section on page 27 of this report).
The recent Great East Japan Earthquake has height-
ened interest in clean and safe forms of energy, power
conservation, and energy saving. This situation presents
us with opportunities to create environmentally friend-
ly products and services, such as LED lights and solar
cells made using proprietary energy-saving and energy-
creating technologies. I am convinced that fulfilling our
corporate vision of becoming an Eco-Positive Company
will make a direct contribution to further growth in our
corporate value.
Health and Environmental Equipment Business
In the health and environmental equipment business,
Sharp will expedite overseas expansion by creating prod-
ucts that match the needs of local markets while
expanding the areas in which it operates. Our propri-
etary Plasmacluster Ion air purification technology has
received much acclaim and has been adopted in a
diverse array of products of companies in other indus-
tries. By December 2010, a decade or so after this
technology was first adopted in air purifiers, cumulative
sales of products incorporating Plasmacluster Ion tech-
nology made by Sharp and manufacturers in other
industries totaled 30 million units. Today, products with
Plasmacluster Ion technology are sold in around 100
countries worldwide. We are expanding our global
Plasmacluster Ion business by developing products tai-
lored to local needs and preferences in emerging
countries, particularly ASEAN countries. Through these
initiatives, we are targeting cumulative worldwide sales
of 50 million units by fiscal 2013.
In Japan, we signed an agreement with LIXIL
Corporation in June 2011 to form a business alliance
and establish a joint venture. The joint venture will plan
and develop products and solutions along the themes of
the environment, safety, and health, such as ones that
integrate energy-creating and energy-saving products
with construction materials. In addition, the new com-
pany will sell LED lights and other energy-saving products
through the extensive sales channels of both partner
companies. By leveraging the strengths of both Sharp
and LIXIL in these ways, the new company will tap the
markets for construction materials, furnishings and fix-
tures for use in homes and office buildings.
What is Sharp doing to increase its corporate value?
Q
We believe that expanding the Sharp’s business and contributing to the environ-
ment at the same time will lead to enhancement of our corporate value.
A
0
20
40
60
(millions of units)
00 13121110090807060504030201 （ FY ）
Products with Plasmacluster Ion technology; Cumulative global sales
(November 2005)
10 million
(December 2008)
20 million
(December 2010)
30 million
50 million
(Fiscal 2013)
Corporate Value
17
Annual Report 2011
Interview with the President