Sharp 2004 Annual Report Download - page 7

Sharp Annual Report 2004 5
ing this vertical integration business model and maximize the
potential of our proprietary electronic devices to accelerate
the development of one-of-a-kind products, such as top-of-
the-line large-size LCD TVs, next-generation high-value-
added communications terminals, and innovative health- and
eco-conscious home appliances.
Enhance image as a valued, one-of-a-kind enterprise
and heighten brand value
Sharp is committed to contributing to the evolution of
LCDs, which remain one of our core competencies. It is our
unique, cutting-edge LCDs that enable us to create propri-
etary products, such as LCD TVs and mobile equipment.
Through these efforts, we will boost our market presence as
the leading LCD manufacturer in the world. We also aim to be
an “environmentally advanced company” through the develop-
ment of environmentally-oriented technologies and products,
notably energy-saving LCDs and energy-generating solar
cells. We are confident that such efforts will further enhance
our brand image as a valued, one-of-a-kind enterprise.
Boost basic manufacturing strength
Sharp intends to reinforce its manufacturing foundations to
hone its competitive edge and boost profitability. To increase
speed of product development, we will strive for designing
technology innovation. To realize overwhelming cost competi-
tiveness, we will focus on revamping manufacturing technolo-
gies and keep them as “black-box” to prevent leakage to other
companies. We will also introduce new material procurement
operations to meet our production and supply requirements
worldwide. We will seek to develop distinctive technologies to
accelerate the creation of one-of-a-kind products and electron-
ic devices which will support our future growth. Specifically,
efforts will focus on the development of new core technologies
that will lead to next-generation businesses, notably in the
areas of ubiquitous networks, nanotechnology and new energy.
President Katsuhiko Machida