Sharp 2004 Annual Report Download - page 27

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Operations
[Outline]
Consolidated net sales for the year ended March 31,
2004 were up 12.7% in comparison with the previous fiscal
year, to ¥2,257,273 million. In Consumer/Information
Products, sales of Audio-Visual and Communication
Equipment and Information Equipment increased over the
previous year, while sales of Home Appliances decreased.
Sales in all three groups in Electronic Components, namely ICs,
LCDs and Other Electronic Components, increased sub-
stantially over the pervious year.
[Sales by Product Group]
Consumer/Information Products
●Audio-Visual and Communication Equipment
Sales of LCD TVs increased significantly as Sharp
expanded its line-up to meet diversified customer needs. In
particular, Sharp strengthened large-size wide-screen
models, notably through the quick release of models with
built-in terrestrial digital broadcasting tuners. In Japan,
Sharp increased sales of mobile phones by introducing a suc-
cession of high-value-added models equipped with its
unique electronic devices that include 2.02 megapixel
CCD camera modules and System LCDs. Overseas, Sharp
strove to boost sales of its distinctive mobile phones to
Europe, China and other areas of Asia, which resulted in
a considerable jump in sales. Stronger sales in the
aforementioned products more than offset declines in
conventional products such as CRT TVs, VCRs and
facsimiles. Sales increased 12.2% over the previous year, to
¥837,390 million.
●Home Appliances
Sharp strove to enhance unique products developed
with proprietary technologies, including Plasmacluster Ion
and silver ion technologies, primarily in response to rising
awareness towards health and the environment. Sharp
strengthened sales of Plasmacluster Ion generating units to
other industries, including the automobile industry, in which the
units are used for air conditioners. Despite these efforts,
price erosion in Japan and overseas markets coupled with
unseasonable weather led to a decrease of 6.9% in sales, from
the previous year to ¥208,473 million.
●Information Equipment
Sales of digital copier/printers increased as Sharp
expanded its line-up to include models with data security
functions. Although delayed product launches led to lower
Financial Review
Sharp Corporation and Consolidated Subsidiaries
Sharp Annual Report 2004 25
0
300
600
900
+
12
.
2
%
-
6
.
9
%
+
4
.
4
%
+
36
.
1
%
+
21
.
7
%
+
22
.
5
%
Contribution to Sales by Product Group
(Year Ended March 31, 2004)
Sales by Product Group
Audio-Visual and
Communication
Equipment
37.1%
Home
Appliances
9.2%
Information
Equipment
17.4%
Other
Electronic
Components
10.1%
LCDs
18.7%
ICs
7.5%
Net Sales
¥2,257 billion
Audio-Visual
and
Communication
Equipment
Home
Appliances
Information
Equipment
ICs LCDs
Other
Electronic
Components
Fiscal 2003 - Consolidated
Fiscal 2002 - Consolidated
(Figures represent changes from the previous fiscal year)
0
400
800
1
,
200
1
,
600
2
,
000
2
,
400
00 01 02 0403
1
,
854
2
,
257
2
,
012
1
,
803
2
,
003
Net Sales
(billions of yen) (billions of yen)