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14 Sharp Annual Report 2004
Ingredients for Success in Achieving Our Vision
Mobile phones equipped with color displays and camera modules are becoming increas-
ingly popular around the world, following their rapid rise in Japan. In the mobile phone market,
where high-value-added features are paramount, Sharp’s mobile phones have always earned
high praise.
Our competitive advantage lies in owning unique electronic devices such as LCD panels,
CCD and CMOS imagers, and flash memory. This advantage allows us to develop and intro-
duce distinctive mobile phones into the market.
Presently, telecommunication carriers are pushing ahead with the creation of 3G communi-
cations infrastructure, particularly in Japan and Europe. This will enable the transmission of even
higher capacity data and spur the changeover from handsets for talking and text messaging to
ones with videophone systems, games and purchasing functions.
We seek to develop terminals that make full use of 3G communications infrastructure by
incorporating unique electronic devices and employing network technology (from mobile PCs
and PDAs) and the latest AV technology (from LCD TVs).
On a production front, we intend to boost efficiency at our domestic plants, while com-
mencing manufacture in China to strengthen cost competitiveness.
We will continue to open the door to new lifestyle possibilities through our mobile phones,
delivering the ultimate in excitement and enjoyment to customers.
CCD camera module
for mobile phones
Sharp mass-produces 2-megapixel camera
modules with auto-focus. We will continue
striving to add advanced features to camera
modules, such as with optical zoom functions.
By incorporating unique electronic devices and inte-
grating various technologies, Sharp launches differen-
tiated mobile phones into the market.