Porsche 2012 Annual Report Download - page 81

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Since 2006, the CSR office has coordinated
all activities within the group and the brands,
using standardized structures, processes and
reports. It strategically aligns all CSR activities
and acts as a guidance unit for internal manage-
ment processes and dialog with stakeholders.
CSR project teams work on current topics across
business areas, such as sustainability in supplier
relationships. An international interchange
between the CSR coordinators of all brands and
regions has been taking place regularly since
2009. There is also a group environmental confer-
ence and a group environmental strategy group to
coordinate environmental officers throughout the
group. The course for an ecological reorganization
of the Volkswagen group has been set by appoint-
ing a Group Chief Officer for the Environment,
Energy and New Business Areas.
With the introduction of the IT-based sustain-
ability management system and the further inte-
gration of the KPI (key performance indicator)
systems, the Volkswagen group has created the
basis for comprehensive and timely CSR and
sustainability reporting in the group. The improved
control efficiency and transparency of the KPI
system allow Volkswagen to meet the increasing
expectations of its stakeholders for an up-to-date,
differentiated presentation of the company’s CSR
and sustainability performance.
Code of Conduct and guidelines
The Code of Conduct, which is applicable
throughout the Volkswagen group, provides em-
ployees of the Volkswagen group with guidance
on how to manage legal and ethical challenges in
their daily work. These principles include the
group values of closeness to customers, maxi-
mum performance, creating value, renewability,
respect, responsibility and sustainability. All em-
ployees are equally responsible for adhering to
these principles.
International conventions, laws and internal rules
are also key guidelines for conduct. The
Volkswagen group also acknowledges its commit-
ment to the “Declaration on Social Rights and In-
dustrial Relationships at Volkswagen” (Volkswagen
Social Charter), the Temporary Work Charter and
the Charter on Labor Relations, all of which ad-
dress fundamental social rights and principles.
77