Porsche 2012 Annual Report Download - page 150

the highest growth rates. The new up!, Beetle,
Golf Cabriolet, Audi Q3, ŠKODA Citigo and SEAT
Mii models were also very popular. At the end of
2012, eight Volkswagen group models led the
Kraftfahrtbundesamt (KBA – German Federal Motor
Transport Authority) registration statistics in their
respective segments: the up!, Polo, Golf, Passat,
Touran, Tiguan, Audi A6/A7 and Caddy. The Golf
continued to top the list of the most frequently
registered passenger cars in Germany. The
Volkswagen group’s market share in the German
passenger car market increased to 37.7 percent in
the reporting period (prior year: 35.9 percent), fur-
ther cementing the Volkswagen group’s market
leadership.
Deliveries in North America
Demand for group vehicles in the US market grew
by 34.2 percent year-on-year, outperforming the
positive trend in the overall market (up 13.4 per-
cent). The Golf, Tiguan, Passat, Audi Q5, Audi A6
and Audi Q7 models recorded the highest growth
rates. In Canada the Volkswagen group recorded
year-on-year growth of 15.7 percent. Demand for
the Passat, Touareg, Audi A4, Audi Q5 and Audi
A7 models was encouraging there. The group’s
sales figures in Mexico surpassed the prior-year
level by 7.8 percent. Demand increased for the
Voyage, Beetle, Passat, Audi A1 and SEAT Ibiza
models.
Deliveries in South America
The Volkswagen group’s deliveries in the South
America region rose 8.2 percent in the reporting
period. After declining slightly in 2011, the group’s
sales figures in Brazil were again positive in 2012
(up 10.7 percent). This was attributable to a tempo-
rary tax cut for new vehicles as well as the market
launch of the new generations of the Gol and the
Voyage. The Fox was also highly popular and sales
of the Amarok almost doubled. Demand for
Volkswagen group vehicles declined by 5.1 percent
in Argentina. However, the Fox, Audi A3 and Saveiro
models recorded stronger demand than in 2011.
With a market share of 25.0 percent (prior year: 25.1
percent), the Volkswagen group maintained its
market leadership.
Deliveries in the Asia-Pacific region
The Volkswagen group increased sales in the Asia-
Pacific region by 23.3 percent compared with the
prior-year figure, outperforming the passenger car
market as a whole (+13.3 percent). Growth in the
region was again driven by the Chinese market,
which saw demand for group vehicles rise by 24.5
percent. Virtually all models contributed to this
positive result. Volkswagen extended its leadership
of the Chinese market with a market share of 20.8
percent (prior year: 18.2 percent). Deliveries to
customers in the Indian market increased by 2.1
percent. The Passat, Audi A4, Audi A6 and ŠKODA
The company
Markets
2146 The company