Porsche 2004 Annual Report Download - page 55

51
Services 2004 ⁄ 05
Porsche dealers offer a big range of services in all major markets
around the globe. The program extends from vehicle financing through
Porsche credit cards.
Comprehensive Service for the Car Purchaser
Porsche offers its both its new- and pre-owned car customers
a complete range of financial services, including leasing, hire
purchase, financing and insurance. An attractive credit card is also
available in the form of the Porsche Card. All these services, which
are obtainable from a single source, namely the Porsche dealer,
allow Porsche to respond flexibly to customers’ requirements.
Leasing contracts, for example, can be matched to customers’
needs in terms of the specific services offered and the duration of
the contract.
With almost 30,000 new contracts concluded every year and more
than 60,000 active leasing and credit purchase contracts, Porsche
financial service companies attend to the needs of customers in all
parts of the world. They have succeeded in increasing the volume of
contract business steadily in recent years. Another gratifying aspect
is a renewed increase in the number of follow-up contracts, with
customers making renewed use of what Porsche Financial Services
are able to offer them.
In North America, Porsche’s most important market, the demand
for financial services continued to increase in the review year. About
26 percent of all new car sales were financed by Porsche Financial
Services North America Inc. Since 1992, this company has conclud-
ed more than 72,000 contracts with customers. In Germany, more
than one-third of all new car sales result in leasing or credit purchase
contracts with Porsche Financial Services GmbH. In the secondhand
car sales area, the situation in Great Britain is of particular interest:
two-thirds of all such sales and also about one-third of all new car
sales are financed by Porsche Financial Services Great Britain Ltd.
In other markets too there was strong demand for financial services
from Porsche in the review year. For example, every second Japanese
purchaser of a new car again chose a financing offer from Porsche
Financial Services Japan K.K.
Porsche Financial Services France S.A. continued to make success-
ful progress. The proportion of new car purchasers making use of its
services was in the region of 30 percent. In Italy, Porsche Financial
Services Italia S.p.A. was also able to look back on a successful
business period, and the services offered by Porsche Services
España S.L. in Spain also found strong favor with customers there.
More Services for Porsche Card Holders
Porsche further increased the appeal of its credit cards during the
review year. Since the end of 2004 it has been possible to choose
between two credit cards: the Porsche Card and the Porsche Card S.
In a manner recalling the new 911 Carrera, a basic card and a
version with additional performance features are being offered.
The Porsche Card is now being offered separately and is therefore
no longer combined with the Lufthansa Miles & More Credit Card.
In addition to the Porsche Card Service with its traveler’s, gift, ticket
and emergency services around the clock, it offers the additional
attractions of interest on credit balances, flexible means of payment,
discounts of up to 50 percent at hotels of the Raffles and Swissôtels
groups and exclusive Porsche Travel Club offers. The Porsche Card
is available from the national organizations in Germany, Great Britain,
Italy and Japan.
The Porsche Card S consists as before of a combination of the
Porsche MasterCard and the Lufthansa Miles & More VISA Card Gold.
The services it provides, however, have been considerably extended
and as well as the complete Porsche Card program now include the
free-of-charge AVIS Park & Wash offer at German airports, attractive
insurance services and one premium mile credited to the holder’s
Miles & More account for every Euro of turnover paid for with the
Porsche MasterCard.
Individually Tailored Insurance Offers
Porsche offers its customers a very special form of insurance cover:
the Porsche CarPolicy. A notable feature of this policy is that risk
cover is matched individually to the value of the insured vehicle and
applies to both third-party and fully or partly comprehensive risks.
Porsche Financial Services GmbH has cooperated successfully for
some years with the Haftpflichtverband der Deutschen Industrie
(HDI), one of Germany’s largest insurers, on the Porsche CarPolicy.
In the event of the Porsche comprehensive insurance policy being
invoked, the customer is entitled to a rental car for up to seven days
at a maximum cost of 75 Euro per day. In addition, the comprehensive
policy accepts claims at the vehicle’s new value for up to one year
after its first registration. In addition, the Porsche CarPolicy includes
luggage cover up to a value of 2,500 Euro for Cayenne owners.