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46 PepsiCo, Inc. 2010 Annual Report
45
Support education through
PepsiCo Foundation grants.
In 2010, the PepsiCo Foundation con-
tributed a total of $7.6million in grants
to support education. The Foundation is
proud to be the founding private-sector
partner of Diplomas Now, an innovative
school turnaround model that keeps
at-risk students in school and on track
to graduate. In three years, the Foundation
will have committed $11million to
the program. The Foundation also funds
the ExCEL Scholarship Program—
available to children of active, full-time
associates of PepsiCo. The program was
created by the PepsiCo Foundation to
help those who have the ability to
achieve their full potential in college but
have limited means to attend. Each year,
the program awards up to 250 renew-
able scholarships worldwide, ranging
from $1,000 to $10,000, for study at four-
year colleges and universities, two-year
colleges and vocational-technical schools
in any country. In 2010 alone, the
PepsiCo Foundation provided $3.1mil-
lion in scholarships.
47
Match eligible associate
charitable contributions
globally, dollar for dollar,
through the PepsiCo
Foundation.
In 2010, the PepsiCo Foundation matched
$5.1million in associate charitable
contributions. And over the past 12 years,
the Foundation has provided $47mil-
lion in matching gifts to qualified non-
profit agencies working in environmental,
educational, civic, arts and health and
human services fields. Available to asso-
ciates worldwide, matching gifts
leverage and increase the impact of
individual contributions. The matching
gifts program also helped associates
provide aid to populations aected by
disaster. In 2010, for example, the
PepsiCo Foundation matched associates’
contributions to assist those aected
bythe Haiti earthquake, the Chile earth-
quake and the Pakistan floods, supple-
menting additional disaster relief aid
provided by the Foundation and PepsiCo
business units.
$47 million
in matching contributions since 1999
46
Support associate volun-
teerism and community
involvement through
company-sponsored
programs and initiatives.
All around the world, thousands of
PepsiCo associates are engaged
involunteer activities that improve
their communities. In 2010, for
example, 200associates in Mexico
worked with UnitedWay to help
renovate a school forchildren with
disabilities, and— for the fourth
year—we continued our commit-
ment to Vive Saludable Escuelas,
which provides education on diet
and physical activity to elementary
and high school students through-
out the country. In India, our
HIVPrevention Education initiative
reached more than one million
people in the communities where
we operate. The initiative is run by
a large network of company volun-
teers in association with the country’s
International Labour Organization.
And in the U.S., the 2010 Pepsi
Refresh Project awarded more than
$20million in small grants to help
communities move forward in
theareas of health, arts and culture,
food and shelter, the environment,
neighborhoods and education. One
of the original projects included a
$10,000 grant to Mosaic, our African-
American Employee Resource
Group, which coordinated the eorts
of nearly 1,400 associate volunteers
in 30 food banks across the U.S.
ThePepsi Refresh Project will be
expanding to additional markets
(Europe, Latin America and the
Middle East) in 2011.
Contribution Summary
(in millions)
2010
PepsiCo Foundation $25.9
Corporate Contributions 2.0
Division Contributions 13.0
Estimated PepsiCo In-Kind Donations 37.7
Total $78.6